Customer Centric Product Development - Applying Story Mapping Technique

Every product development essentially starts with requirements collection of what product should do and what user wants. However this becomes the most difficult part to focus on what and where to start the development from. For years, the product development requirements have become inundated with requirements templates and word documents. The traditional 100-500 page requirements document that was widely practiced a few years ago was having its own limitations.  The teams particularly started feeling difficult to consume and manage these large documents and deliver value incrementally.

With more and more organizations moving to agile, the product development teams started going for leaner structures that represent crisply what customer / user wants from the product.

The teams are have done away with multi-page requirements documents and have adopted backlog as a source of managing requirements. The backlogs also started helping teams to break the large product expectations into multiple layers of epics, features/enablers and user stories. 

But, at times, during this breakdown, there are chances of losing the big picture and prioritization and hence impacts the value delivered to customer as early as possible. Story mapping techniques, created by Jeff Patton is one of the most popular way to help carve out the MVP from the big picture that helps the organization to realize value at the earliest. 

 

 
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Outline/structure of the Session

t will be a 45 minutes ppt based session with the following agenda: 

  1. Introduction to Story Mapping – 5 minutes
  2. Understanding the technique empirically – 5 minutes
  3. Building a story map - technicalities – 15 minutes
  4. What it takes to build a story map – 10 minutes
  5. Advantages / benefits – 5 minutes
  6. Q&A and wrap up – 5 minutes

Learning Outcome

Key Takeaways:

  1. Understanding how to effectively use Story Mapping in product development
  2. Decomposing a large scale development into smaller, frequent releases to realize an early MVP
  3. Benefits of story mapping 

Target Audience

All senior management team including Product Managers, Program Management, Product Owners, Lean Agile Leaders

schedule Submitted 5 months ago

Comments Subscribe to Comments

comment Comment on this Proposal
  • Alhad Akole
    By Alhad Akole  ~  4 months ago
    reply Reply

    Hi Padma,

    Theme of the session is nice. I have couple of questions:

    1)  Is your topic going to cover how to do user story mapping exercise for more technical projects? (where UI is not there)?

    2) In Scaled environment, how do we do this exercise? Do you recommend any tools?

    3) Is this technique useful of customer/ business still gives SRS documents / requirement documents and asks IT teams to follow Agile? How to convert SRS to User Stories? Any experience and best practices in this area?

     

     

  • Rahul Sharma
    By Rahul Sharma  ~  4 months ago
    reply Reply

    Hi Padma,

    Just in addition to what Rajiv and Vishal mentioned, including more examples will be helpful, as user story mapping technique is an awesome, famous and common tool these days. People can also read about it and watch online videos from Jeff Paton, what will add more flavour to it is your real life examples and experience.

    Regards

    • Padma Satyamurthy
      By Padma Satyamurthy  ~  4 months ago
      reply Reply

      Yes Rahul. As mentioned in my previous comments, I will bring examples from  my clients where I have implemented the technique with some snapshots included.

      Regards, Padma

      • Rahul Sharma
        By Rahul Sharma  ~  4 months ago
        reply Reply

        Thanks Padma.

  • Rajiv Bajwala
    By Rajiv Bajwala  ~  4 months ago
    reply Reply

    Hi Padma,

    This is a very relevant topic you have picked and I'm sure the audience will benefit from it. Tagging onto the conversation you've had with Vishal here, since a workshop may not be feasible, do you plan to use examples as you navigate through your content? If you can have a couple of examples that can serve as the backbone I think the value from your talk can be enhanced as the audience will see you introduce the story map and then take them all the way to building one.

    Thanks,

    Rajiv

    • Padma Satyamurthy
      By Padma Satyamurthy  ~  4 months ago
      reply Reply

      Hello Rajiv,

       

      Thanks for the clarifications on the feasibility of the workshop. A talk will be good as well. Yes, I will be bringing my own experience from the examples where I have helped my clients with story mapping. Due to NDA, I won't have the client name on the slides but I will include snapshots of the example story boards in my talk. That should help audience to get the basics of story mapping and they can have a starting point as a take away from the talk.

      Regards, Padma

  • Vishal Prasad
    By Vishal Prasad  ~  4 months ago
    reply Reply

    Hi Padma,

    Story mapping indeed is an interesting topic and in many ways it's inline with the innovation theme of this conference; I'm curious to know if this session can be executed as a workshop?

    • Padma Satyamurthy
      By Padma Satyamurthy  ~  4 months ago
      reply Reply

      Hello Vishal,

      I do think it's a good idea to do a workshop. Can you please share how you want it to be designed as a workshop? What are the expectations? I do have some ideas but would like to hear from you. We can talk more if you think that is ok.

      Regards, Padma

      • Vishal Prasad
        By Vishal Prasad  ~  4 months ago
        reply Reply

        Hi Padma,

        I'm thinking of a few small groups working on a small project and creating story maps by themselves. I feel it'll create a better impact from a learnability perspective since story maps are more fun hands-on. You will need post-its or index cards and more than 45 minutes, but it can be an interactive affair. You may borrow some ideas from http://blog.mjouan.fr/mytoy-agile-product-development-game/

        This is just my personal opinion and you can discard it if you wish.

        • Padma Satyamurthy
          By Padma Satyamurthy  ~  4 months ago
          reply Reply

          Like your idea Vishal.  After your suggestion, I have been thinking about it too and looks like a good idea. But yes, I will need more than 45 minutes and hopefully the organizers should be ok with that.

           

          I was looking at dividing the participants into 3-4 groups based on the numbers, walk them through story mapping for about 15 minutes and then give each group a product and ask them to create a story map and carve out the MVP out of that. 

          I will need chart papers, sticky notes and some sketch pens / marker pens.

          How do  I convert this proposal to a workshop? Do I submit a fresh one altogether?

          Regards, Padma


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