What Would Your Mom Do? Bust down the brainstorm barrier with WWXD!

How many times have you sat through a brainstorm session and melted under the table only to hope you can crawl out the door with ninja-like stealth? Brainstorming doesn't have to suck, but sometimes it does because people have a hard time breaking out of their usual thought process. 

Blow up the brainstorm barrier with WWXD: What Would X Do?

WWXD is great for:

  • Getting people to break down the barriers to creative thinking #outsideofthebox
  • Getting people to laugh
  • People who love superheroes from Winston Churchill to Iron Man
  • Get people to think about what someone other than them would want. (People sometimes feel more comfortable sharing ideas in this way.)

Learn how to kickoff your next brainstorm session with a bang by getting teams to think like Wonder Woman, your mom, dad, Trump, Steve Jobs, or your favorite Kardashian. 

 
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Outline/structure of the Session

How we'll rock WWXD together:

  • 2 mins: Introduce the Customer Problem: How might we help customers find a dog sitter?
  • 5 mins: The name of the game is “What would X do?” The audience shouts out as many different “X’s” as possible. (An X may be a superhero, celebrity, character, your mother or other family member, a 3-year old toddler, etc.)
  • Assign one X per team; each team asks themselves “How might X solve this problem?”
  • 3 mins: Everyone writes down as many ideas as possible on sticky notes with Sharpies.
  • 15 mins: When the timer dings, each person comes up to the board and read their stickies aloud to the team. Choose a team facilitator to help group like-minded stickies together as people come and read their ideas aloud.
  • 10 mins: As a group, continue to converge all the stickies into themes, buckets, or categories.
  • 10 mins: Write summary statements above each group of stickies to explain what it is they’re trying to convey.
  • 15 mins: Hypothesis: Each team writes hypothesis statements to summarize the top 2-3 ideas 
  • Wrap Up: Each team shares their hypothesis with the room. Takeaways: What felt different about brainstorming in this way if at all? Where might you take these ideas next in your actual team? 

Learning Outcome

  1. Teams will learn how to spark a bright brainstorm fire within a diverse group of people.
  2. Gain understanding of the value in framing ideas as hypotheses.
  3. Team-building at its silliest.

Target Audience

Developers, QA engineers, Visual or UX- or UI-Designers, Product Managers, Stakeholders

schedule Submitted 8 months ago

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