• Ash Maurya
    Ash Maurya
    schedule 3 years ago
    Sold Out!
    60 mins
    Keynote
    Intermediate

    Most products fail. Not because we fail to build what we set out to build, but because we waste time, money, and effort building the wrong product.

    In this talk, I'll share our lean product development process that utilizes continuous customer feedback loops to ensure you don't go astray and instead build products people (will) want.

    What you'll learn:

    - How to track your your feature lifecycle on a validated learning kanban board
    - How to use qualitative testing techniques for early validation during the design and test phases
    - And then follow up with cohort based quantitative metrics to verify you have built something people wanted.

  • Ash Maurya
    Ash Maurya
    schedule 3 years ago
    Sold Out!
    60 mins
    Keynote
    Intermediate

    Most products fail. Not because we fail to build what we set out to build, but because we waste time, money, and effort building the wrong product.

    In this talk, I'll share our lean product development process that utilizes continuous customer feedback loops to ensure you don't go astray and instead build products people (will) want.

    What you'll learn:

    - How to track your your feature lifecycle on a validated learning kanban board
    - How to use qualitative testing techniques for early validation during the design and test phases
    - And then follow up with cohort based quantitative metrics to verify you have built something people wanted.

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