Build - Measure - Learn : Without spending a fortune

schedule 11:55 AM - 11:55 AM place Esquire

At times we have great product ideas but the biggest barrier to entry lies in answering few questions such as:

- How do I define and validate Problem hypothesis, Solution hypothesis and Underlying assumptions?

- How do I quickly setup a platform for people to register their interest?

- What will keep the potential customers engaged, excited until the first release (or beta) is out?

- How do I get feedback from the early adopters?

- And eventually when I have answers to some of these questions, how do I make a decision to persevere or pivot?

If you've faced a challenge while answering any of these questions while building/validating your product idea, this session is for you. We'll look at tools and techniques to validate the product hypothesis early-on without spending months or fortunes. We'll also look at a case study to highlight how some of these tools, techniques helped us validate our product idea.

 
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Outline/structure of the Session

Outline:

- Introduction to lean startup thinking (5 Mins)

- Tools and techniques (5 Mins)

- Case study/Experience report walkthrough 5 Mins)

- Q&A (5 Mins)

Learning Outcome

The biggest learning from this session will be to overcome couple of myths:

- If I can't write code, I can't validate my product idea

- I need "X" amount of money/efforts to validate my product idea

Target Audience

Product enthusiasts

schedule Submitted 4 years ago

Comments Subscribe to Comments

comment Comment on this Proposal
  • Pramod Sadalage
    By Pramod Sadalage  ~  3 years ago
    reply Reply

    Nikhil,

     

    Do you think you can convert this to a 20 minute experience report? Focusing on the important topics

    • Nikhil Joshi
      By Nikhil Joshi  ~  3 years ago
      reply Reply

      Hi Pramod,


      Yes I can. In this case, I will cut short the concepts and focus only on the tools and experience report.


      Cheers,

      Nikhil

      • Naresh Jain
        By Naresh Jain  ~  3 years ago
        reply Reply

        Thanks Nikhil. Request you to please update the proposal accordingly.

  • gnuyoga
    By gnuyoga  ~  4 years ago
    reply Reply

    Am particularly curious  "How do I get feedback from the early adopters? and also about Validation" i think lot of product companies struggle to get this right. Questions like What to watch for, what are the common metrics to measure against, etc..  is something i keep getting when i interact with enterprenuers.  

    Will be great if you can share your video after Agile Goa. Will help understand your presepctives better. 

    All the best for your session @ AgileGoa. 

    • Nikhil Joshi
      By Nikhil Joshi  ~  3 years ago
      reply Reply

      Hello Review Team,

      Thanks for all the feedback and thought provoking questions/clarifications. Unfortunately, video recording wasn't available at Agile Goa conference. However, the session was received very well. There were couple of other Agile India core team members as well in the audience, I am sure we'll get feedback from them around the content, layout and presentation style. 

      Also, looking at majority of the audience at Agile Goa which was primarily academic, I had to focus more on the concepts along with the experience report. However, if the talk gets through at Agile India 2014, I'll need to tweak it more towards the practitioner aspects, skipping/focusing little on the basic concepts of lean startup. Hope this information helps, please let me know if the review team needs any additional info.


      Cheers,

      Nikhil

  • Tathagat Varma
    By Tathagat Varma  ~  4 years ago
    reply Reply

    Nikhil - Agile Goa is now just a week away and look forward to your session there. Meanwhile, can you share you presentation outline and any video of your past presentations (or make a quick video on your phone) so that review panel can make the final call?

    thanks, TV

    • gnuyoga
      By gnuyoga  ~  4 years ago
      reply Reply

      @Nikhil,

      Have you presented the same in other conferences ? What was the feedback ? If you could share the video link that will be awesome. 

      • Nikhil Joshi
        By Nikhil Joshi  ~  4 years ago
        reply Reply

        Hi,

        Thanks for your interest. Well, I haven't presented the exact topic anywhere else but this one will have snippets from my presentations in other conferences.

        • gnuyoga
          By gnuyoga  ~  4 years ago
          reply Reply

          @Nikhil,

          Will be great if you can share the same. Any other conference that you are preenting the coming week's/month where we can have your session recorded ? 

          • Nikhil Joshi
            By Nikhil Joshi  ~  4 years ago
            reply Reply

            The same talk has been shortlisted for "Agile Goa 2013" happening in September this year. I can share the video after the event if we can wait till then.

            Cheers,

            Nikhil

    • Prasad
      By Prasad  ~  4 years ago
      reply Reply

      Nikhil,

      I agree with most of the comments raised Ted, TV and Pradeep. Leanstartup 101 may not be exciting

    • pradeep panda
      By pradeep panda  ~  4 years ago
      reply Reply

      Hi Nikhil,

         I am sorry if i am missing the real essence, but not sure what are we stressing here to convey the message that, this topic falls under beyond agile ? Moreover, in short can you highlight how the approach is related to agile way of working.

      • Nikhil Joshi
        By Nikhil Joshi  ~  4 years ago
        reply Reply

        Hi Pradeep,


        Thanks for reaching out. The approach I'm proposing is not new, it's the "Lean startup thinking" but "In action". Meaning, we'll look at tools/techniques which really enable us to make most of Lean startup thinking while applying it to any startup/product idea. In my opinion, it goes very much in hand with the agile way of working as it enables us to validate the problem/solution hypothesis early on in the lifecycle. In short, the tools/techniques which we'll talk about in this session will enable us to do "Inspect and Adapt". As the tools/techniques are not just limited to "Agile lifecycle" or tailored for "Agile transformations/adoption" I thought "Beyond Agile" is the most appropriate umbrella for such topic. Hope this answers your query, feel free to reach out if you have more questions/feedback around the topic.

    • Ted Tencza
      By Ted Tencza  ~  4 years ago
      reply Reply

      Hi Nikhil

      Is this an intermediate level talk? It looks more like an beginner level introduction into the concepts of Lean Startup.

      Can you provide a bit more detail about the Case Study? Was it a success? It the company/product/idea still going? Were the tools and techniques of Lean Startup responsible for the success (if it was a successful project/product)?

      • Nikhil Joshi
        By Nikhil Joshi  ~  4 years ago
        reply Reply

        Hi Ted,

        The case study will basically talk about my own experience while validating a product concept for performing arts/theater industry in India. Although it's a big industry here, the opportunities for theater artists to get connected are quite limited. Like any other nascent product idea, everyone we approached felt there's a huge potential, we needed solid data pointers to validate the idea before spending too much time/energy on it. With the techniques that I'll share in this session, we were able to get this validation quite early on. Was it a success - depends on our definition of success but if it's validating the potential in any idea early on without a considerable "development" effort or "sizable monetary investment", we had a huge success.

        I am open to call it a "Beginner" level session if these tools/techniques are well known for any product enthusiast. In my experience they're not, we jump at implementation too early, spend months building something that you can get to the customer in hope of creating a "big" impact. Often this results in many invalidated "assumptions", the learning outcome from this session is exactly knowing right tools/techniques to identify and minimize these unknowns.

        Cheers,
        Nikhil

        • Tathagat Varma
          By Tathagat Varma  ~  4 years ago
          reply Reply

          Nikhil - we expect that most attendees already are aware of basic concepts (in a conference like this). What might make the session more engaging is if we have a story - there is a problem that needs to be solved and we apply conventional methods and don't quite get the level of success. And then we look at some other methods (or even 'discover' some of them in the process) and apply them. People are really interested in knowing how you applied some of these principles into solving a real-world problems and what did you accomplish, rather than going through the model itself, especially since this is an experience report session that you have proposed. Do you want to consider 'pivoting' your proposal to bring those nuances more sharper than only looking at them as a case study?

          -TV

          • Nikhil Joshi
            By Nikhil Joshi  ~  4 years ago
            reply Reply

            Thanks for your feedback TV! As I've shared in earlier reply, we'll take an example of a "real world" problem (A startup idea that I carried for nearly 3 months) with an objective of evaluating the potential in the product idea before focusing too much on the solutioning aspect. Obviously, we had quite a few learnings and found out few interesting opportnities while closely monitoring the usage/adoption using few of the tools we'll highlight during the session. Introduction to lean startup thinking is only going to be say a 5-10 min slot at the start of the session primarily for folks who're new to it. But I take your point to reduce it even further and focus more on our journey during those 3 months. I've updated the outline.


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      During the session you also get a few simple yet powerful tips which can be practiced immediately once back from the conference.

    • Liked Abhilash Chandran
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      Abhilash Chandran - Workshop- Agile user story and Behavior Driven Development (BDD) using Gherkin

      90 mins
      Workshop
      Beginner

      In this session I will introduce the audience to the concepts of Gherkin language. Gherkin is a popular language used to encapsulate the requirements in agile world.

      This was successfully implemented in our group across India & USA. I will go through this case study also.

       

    • Liked Ashish Mahajan
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      Ashish Mahajan - Water the root , Enjoy the fruit

      Ashish Mahajan
      Ashish Mahajan
      Agile Coach
      Shell
      schedule 4 years ago
      Sold Out!
      20 mins
      Talk
      Intermediate

      Yellow or dry leaves of a tree have more to do with its root, rather than its color, which is just an indication of need to water the roots. For a tree to flourish, to bear green leaves, with fruits, it’s the root that needs to be watered

      This is to say, put focus and care into your core every day and then the rest of the things will simply flourish and express itself.

      At times, we are too busy in discussing and analyzing things at a very high level, trying to improve the color of the yellow leaves of the trees, by applying patches, thereby ignoring watering its root.

      We are so obsessed with achieving better results every time, that ,metrics, processes and numbers become the focus of discussion in the organization. We keep on doing the same thing again and again, and expect different results, every time.

      Measure more, measure accurately, implement jazzy-flashy processes with new fashioned terminologies of promises of skyrocketing results, make everyone occupied, and reduce cost at any cost!

      And most of the times, you get the same results, or even worse.

       

      Here are some of the things,I believe, are watering the tree of Product Development that bear the fruits of success.

      • Focus on automated unit tests and refactoring the code every time you see an improvement opportunity, quality will take care of itself.
      • Focus on having open, honest and professional discussions with customers; trusted partnership will take care of itself.
      • Promote culture of failing fast and encourage making mistakes, time to market and innovation will take care of itself.
      • Implement the DNA of Value Flow into the organization, and cost will take care of itself.
      • Focus on respecting and improving skills of the people in your organization, the results will take care of itself
      • Destroy the cubicles , both physically and mentally,  and the waste will have a tough time to find a place.
      • Focus on building great teams; and great products will take care of itself.
    • Liked Sharad Julka
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      Sharad Julka - Performance Appraisal For An Agile Team

      45 mins
      Experience Report
      Intermediate
      Our affection with Bell Curve has been for long. 
      -It is (one of) the most "natural" scheme(s) of evaluating
      and judging performance of an employee in an enterprise.
      -It provides a fair view of the employee performance level
      of all employees to the management.
      -However, in an Agile world, where everyone in the team is expected
      to exercise equal responsibility and accountability,
      does Bell Curve PMS act as a hindrance?
      -Does it motivate a few and demotivate others?
      -Is it the right tool to use?
      -Is it used in the right manner?
      -Does it affect the performance of a highly productive and efficient team?
      -Do we have a choice?