location_city Bengaluru schedule Mar 26th 03:00 - 03:45 PM place Grand Ballroom 1

Product Management for agile projects is still in the 1970’s era or is it really?

Organizations today face tough challenges in overall agile delivery, with the product management teams still catching up and coming to terms with the new agile beast, which churns out functionality every 2 weeks. The product managers do not have a clue as to what exactly they need to do next with these 2 week deliverables! OK at least some do have an idea, but most product management teams struggle to keep pace both with their internal product owner needs on one end and the external customer /market facing demands on the other.

This talk focuses on our experiences of building product management capabilities at large scale, to overcome these challenges, and provide some insight with practical tips implemented. Join this session to learn from our experience and grow your own product management tree house.


Outline/Structure of the Case Study

  • Challenges faced by product management teams today (current state) [5 minutes]
  • New shifts required from product manager, product owner role (desired state)[5 minutes]
  • Brief explanations of Key levers to shift from current to desired state [5 minutes]
  • Usage of the Key levers [15 minutes]
  • Tips on customizing the Key levers [5 minutes]
  • Final remarks [5 minutes]
  • Q&A [5 minutes]

Learning Outcome

  • Understand the changing roles of product manager/ owner in the agile paradigm
  • Understand the key levers available to transition the product teams to this new reality
  • Leverage team organization design, product owner fitment traits
  • Understand training, coaching needs and scaling up tips
  • How-to apply some of these suggestions in my organization

Target Audience


schedule Submitted 5 years ago

Public Feedback

comment Suggest improvements to the Speaker
  • Tathagat Varma
    By Tathagat Varma  ~  4 years ago
    reply Reply

    Debbie / Asheesh - can you guys share a strawman of your deck, and also a video of your talk (any recent talk will help) so that reviewers can get more details about the content as well as your speaking and engagement style.


    • Debbie Wren
      By Debbie Wren  ~  5 years ago
      reply Reply


      We have not yet got our straw man put together.  This is the first time be will be delivering this talk so we do not have any videos of the session.  I have previously delivered at the Agile Business Conference in London and am experienced in delivering both training and presentations to audiences of all sizes


  • Joel Tosi
    By Joel Tosi  ~  5 years ago
    reply Reply

    Hi Debbie,

         Is this only a challenge for 'scaling'?  Or could small teams benefit from this discussion as well?



    • Debbie Wren
      By Debbie Wren  ~  5 years ago
      reply Reply

      Teams of all size can benefit

  • Doc Norton
    By Doc Norton  ~  5 years ago
    reply Reply



    Can you share what some of the levers are? Does this talk apply strictly to scaling or is it applicable to any agile team?


    - Doc


    • Debbie Wren
      By Debbie Wren  ~  5 years ago
      reply Reply

      Hi Doc



      A: The major portion of the presentation covers levers applicable to the scaling aspect for the product management capabilities, while some can be applicable to any agile team


      Primary goal - Organizing the product team around generating customer Value v/s organizing around activities


      Lever 1- Product Owner Team Re-Organization

      Leveraging the Chief Product owner and Area Product Owner pattern, challenges and lessons along the way

      Lever 2- Treating the Product Owner Role as a ‘first class’ citizen

      Redefining the product owner role and career paths, challenges and lessons along the way

      Lever 3- Loving Thy Product Owners and nurturing the community with CARE!

      Forming Communities of Practice, challenges and lessons along the way


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