• One of the world’s largest legal product & services provider.
  • Development and global rollout of online legal research product for law firms to efficiently provide online research and analytical capabilities.
  • Several hundred million dollar product revenue
  • 400 Team size.
  • Product Development and subsequent enhancement and support.
  • Stringent Timelines
  • Most of the team new to agile
  • 4 Timezones

Key Challenges on "people" front:

  1. Scale up the team to use agile in short time frame
  2. Engage and motivate the team 
  3. Be a true vendor partner with the customer

Industry analysts predict rapid adoption of gamification. By 2014, more than 70% of Global 2000 organizations will have at least one gamified application, according to Gartner, Inc. In this presentation, we would be focusing on how gamification helped us adddress the above challenges.  Concept of “gamification” was used to drive the team to embrace agile and improve employee engagement and motivation. This helped further boost the quality and increase the overall customer satisfaction across sprints and releases.


Outline/Structure of the Case Study

5 min - What is Gamification

15 min - Challenges seen in the engagement while adopting agile

15 min - How Gamification addressed these challenges

10 min - Q & A

This was presented at the recently concluded Agile Pune 2014 conference. Deck is @ 

An already published paper on this concept is provided in the link

Learning Outcome

1. Using non-monetary techniques to motivate and engage team

2. Use gamification for reducing technical debt, focus on innovation


Target Audience

Scrum Masters, Agile Coaches, Agile Program Managers

schedule Submitted 5 years ago

Public Feedback

comment Suggest improvements to the Speaker
  • Jerry Rajamoney
    By Jerry Rajamoney  ~  5 years ago
    reply Reply

    Hi Archana,

    Thanks for the nice proposal. Do you going to talk about when and where Gamification can be used or on what context you have selected gamificaiton over others?


    • Archana Joshi
      By Archana Joshi  ~  5 years ago
      reply Reply

      Thanks Jerry for your review comments. I would be talking about when and where Gamification was used in this engagement to help it move from a "challenged" agile program to a "great" agile program. The experiences shared will help the audience to see if these can be applied in their context too.

  • Joel Tosi
    By Joel Tosi  ~  5 years ago
    reply Reply

    Hi Archana,

        Thanks much for the submission.  Could you please elaborate some more on the session itself - For example: are you just explaining what you did?  Are you telling what gamification is? Are you giving ideas on how teams could use it?  Is the goal to get people to want to invest in gamification?  

    The description feels light in what 'your' session is versus gamification.

    Hope that helps some



    • Archana Joshi
      By Archana Joshi  ~  5 years ago
      reply Reply

      Thank you Joel for your comments. The goal is not get people to invest in the gamification but share information on how gamification helped overcome the challenges that the agile based program faced to deliver true value to the end customer. Today this program is now recognized as best run engagements in agile by the Customer.

      1. Initial part of the session (~10 mins) we propose to cover what Gamification is and where has it been used in the industry. Appropriate video examples showcasing the gamification aspects will also be played. 

      2. Later part of the session we would like to highlight what were the challenges that the program faced in the areas of quality, employee motivation and innovation and how gamification techniques were used to overcome these. I have tried to take a few examples that we will be referring to during our talk to illustrate this

      E.g. Quality - The challenge that we faced here was getting it right the first time and keeping the technical debt in check. Agile does recommend TDD based approaches, refactoring to help here. Usually it becomes more of a "push" from the management to implement these practices rather than the teams really trying to use "pull" and implement these practices proactively in the project. Here to tackle this situation we started the 3Curve and Minesweeper gamification so that it is a joint effort with teams and management really excited to implement TDD / refactoring and other best practices. 

      Innovation value: Many a times the agile teams are focused solely on delivering the product backlog items to the customer and follow the cycle of Plan-Execute-Demo-Retrospect. Yes retrospections are there where the team need to bring out ideas on improvement but over a period of time we see that there is either lack of ideas or same things crop up again and again. So we implemented the Innovate gamification for the teams to encourage out of box thinking. As a result of this there were some excellent ideas that came in the areas of automation, value improvement etc. which helped the overall program. 

      So essentially the message would be Can gamification help your agile projects from being a Run of the mill or Good Agile Project to "Great Agile project". Do let me know if I need to elaborate any further on this. 


  • Ravi Kumar
    By Ravi Kumar  ~  5 years ago
    reply Reply

    Hi Archana,

    Suggest moving the proposal to scaling-agile-adoption since I think it would be more appropriate there.






    • Archana Joshi
      By Archana Joshi  ~  5 years ago
      reply Reply

      Thank You Ravi for your inputs. As suggested by you, I have moved the proposal to the "Scaling Agile Theme"