Sell Before you Build (MVP Hacks)
Before you write any code, make sure you have a failing test." This was a revolutionary idea, when it was first pitched in the late 90’s. Many successful entrepreneurs have been practicing a similar approach - "Before you build a product/service, make sure you have paying customers." In this talk, Naresh Jain shares his approach of finding effective MVPs to validate his Educational Product and why Agile Methods simply fail to do so. If you are interested in finding out how to maximise your validated learning for minimum investment, then this session is for you. Recently Naresh's article on this topic was published by InfoQ.
Outline/structure of the Session
- What is MVP and how its is different from Design Thinking Flow
- Quick example of how others have hacked their MVPs and achieved their validated learning for a fraction of the cost
- Case study of Edventure Labs (an Tech-Ed startup) - From Vision to 6 Pivots - Our journey and learning
- Vision - Strategy - Hypothesis - Safe-Fail Experiment - Validated Learning Cycle
- Redefine MVP & understand that you don't have to build even a mini-version of your product to validate your hypothesis
- Learn how to maximise your validated learning for minimum investment
- Understand the importance of Safe-Fail Experiments and a few ideas on how to design them
- Get introduced to the "Vision - Strategy - Hypothesis - Safe-Fail Experiment - Validated Learning" Cycle
Product Owners, Product Managers, Sr. Management, Startup Founders
schedule Submitted 2 years ago
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