Enhancing Client experience through Agile & Design Thinking
Design thinking a user-centered concept is being adapted by an increasing number of organizations to boost their output of innovative products and services in order to gain a competitive edge on the market. This paper presents a project that has been taken from conceptualization to design and execution by consciously modeling the development and test process based on Design Thinking and Agile principles. The success of integrating Design Thinking with the Agile approach enabled re-thinking everything we do from the standpoint of our clients, and intentionally designing products and delivering the product.
The team knew from the onset that the focus of this project was about understanding customer needs & challenges, and creatively finding the best solutions to meet those needs. Design Thinking set the tone for both Development and Quality, as the team empathizes with users through observation and feedback early in the design cycle to build the best possible prototype, and then expects to learn and iterate through testing. The challenge was broken down in steps of understand, explore, prototype and test the problem and solution, and then repeat as necessary.
This paper will focus how Design Thinking and Agile principles that helped the team to overcome the challenges and its impact for driving a cultural change.