• Liked Krishnan Nair

    A new way to prioritise your product backlog - funnel based product development

    Krishnan Nair
    Krishnan Nair
    Sneha Jain
    Sneha Jain
    schedule 1 year ago
    Sold Out!
    20 mins

    You're starting up. You have brilliant ideas to implement. In-fact you have tons of brilliant features to build. And everyone has an opinion on what is priority and what will do well. How do you decide what to build? How can you not go with gut feel but have a well engineered prioritisation process that keeps your customer at the forefront? And at the same time keep the process light weight?

    This is the story of how we tackled this at our startup.

    Any product goes through a sales funnel - wide at the beginning and narrow towards the end. We saw a similar pattern for online B2C companies - someone lands on your site and they go through a funnel where at the end they make a purchase/finish a transaction. This talk is about how to apply a funnel based approach to prioritising featured for your product.

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