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    Getting2Alpha: Turbo-charge your product with Game Thinking

    Amy Jo Kim
    Amy Jo Kim
    schedule 1 year ago
    Sold Out!
    45 mins
    Keynote
    Intermediate

    Do you want to harness the deeper power of games – the power to drive long-term engagement? Are you ready to look beyond the silver bullets & Skinner boxes – and learn to think like a game designer? In this talk, you’ll learn the foundations of Game Thinking - brought to life with front-line stories from eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Slack. You’ll come away with a smarter approach to innovative product design - and practical, actionable design tips you can use right away to turbo-charge your path towards product/market fit. 

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