• Naresh Jain
    Naresh Jain
    schedule 1 year ago
    Sold Out!
    45 mins
    Tutorial
    Intermediate

    A successful startup/product company needs to master the art of validating early product ideas quickly and effectively. Whether you are building a product, service or a new feature, the two most important questions to find out early are:

    • are we solving the right problem?
    • if yes, how do we pitch the idea to the target customer to generate a favourable action?

    During this session, we'll focus on various safe-fail experimentation techniques used by Lean Startups for quickly identifying and validating the customer's value hypothesis, without having to build the real product. You will leave this session equipped with various MVP design techniques, that will allow you to rapidly discover a viable product/service that delights your customers, without spending a lot of time and effort.

    Traditionally, entrepreneurs believed that the only way to test their product/service hypothesis was to build the best-in-class product/service in that category, launch it, and then pray. Most often, products/services fail, not because they cannot be built or delivered. But because, they lack the market-fitment and customer appeal.

    To avoid these risks, these days startups are focusing on building a "Minimum Viable Product" (MVP), a product that includes just enough core features to allow useful feedback from early adopters. This reduces the time to market and allows the company to build subsequent customer-driven versions of the product. Hence mitigating the likelihood of wasting time on features that nobody wants. MVPs are typically deployed to a subset of customers, such as early adopters that are more forgiving, more likely to give valuable feedback.

    However the problem with MVPs is that companies still spend too much time building stuff and very little time learning. Don't forget the purpose of MVP is validated learning NOT building. This session will give you ideas on how to quickly formulate and test your value and growth hypothesis in a scientific framework using extremely cheap MVP techniques collectively referred to as MVP Design Hacks.

  • Liked Manoj Gupta
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    Applying Theory of Constraints to find your Growth Model

    Manoj Gupta
    Manoj Gupta
    schedule 1 year ago
    Sold Out!
    45 mins
    Experience Report
    Intermediate

    While we often keep hearing about startups that lap up glorious rounds of funding and then resort to massive discounting to show hockey-stick growth for their VCs, rarely do we hear about startup founders who not just believe in their idea, but never give up even when the going gets tougher, keep their heads down in building a profitable business from day one without luring customers with offers and create a niche market for their products globally, sitting out of India.


    Craftsvilla.com, an online marketplace for Indian ehnic wear and goods, is one such startup that has created a name from itself in a very niche, ethnic goods market, competing against the best of the e-commerce players in the segment. Craftsvilla is known for it’s frugal but creative marketing campaigns to drive traffic and scaling rapidly at growth rate of 6x YoY, becoming the 6th largest ecommerce player in India and plan to reach a GMV of $500 Million in next 12 months. They recently acquired a shipping service provider, Sendd, for $4.5 Million.
  • Liked Timothy Fitz
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    Good Hypothesis Testing is Surprising

    Timothy Fitz
    Timothy Fitz
    schedule 1 year ago
    Sold Out!
    20 mins
    Keynote
    Beginner

     Hypothesis testing is core to the build-measure-learn cycle, but it's so easy to get wrong. 

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