• Liked Amy Jo Kim
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    Getting2Alpha: Build your MVP faster and smarter with Game Thinking

    Amy Jo Kim
    Amy Jo Kim
    schedule 1 year ago
    Sold Out!
    480 mins
    Workshop
    Intermediate

    Do you have a hot idea and a burning desire to build it? Do you want to unlock the secrets of Game Thinking, and turn your product vision into a simple, engaging, high-learning MVP (minimum viable product)? 

    In this fast-paced design workshop, you will learn how to use Game Thinking to build a product that people love - and come back to, again and again. Get ready to:

    • Find out who your Early Customers REALLY are --> and work with them to set yourself up for mass-market success
    • Apply insights, techniques and advice from breakthrough games to create a deeply-engaging product experience
    • Turbo-charge your product design and development with expert instruction and time-saving tools
    • Make real progress on your product design and strategy during this lively day-long session

    If you're a product owner, leader, manager, designer, researcher, or builder, this workshop is for you. You'll learn actionable techniques that you can use right away to accelerate your progress -- and you'll discover why simple gamification usually fails, and what to use INSTEAD for creating a truly engaging experience.

  • Naresh Jain
    Naresh Jain
    schedule 1 year ago
    Sold Out!
    45 mins
    Tutorial
    Intermediate

    A successful startup/product company needs to master the art of validating early product ideas quickly and effectively. Whether you are building a product, service or a new feature, the two most important questions to find out early are:

    • are we solving the right problem?
    • if yes, how do we pitch the idea to the target customer to generate a favourable action?

    During this session, we'll focus on various safe-fail experimentation techniques used by Lean Startups for quickly identifying and validating the customer's value hypothesis, without having to build the real product. You will leave this session equipped with various MVP design techniques, that will allow you to rapidly discover a viable product/service that delights your customers, without spending a lot of time and effort.

    Traditionally, entrepreneurs believed that the only way to test their product/service hypothesis was to build the best-in-class product/service in that category, launch it, and then pray. Most often, products/services fail, not because they cannot be built or delivered. But because, they lack the market-fitment and customer appeal.

    To avoid these risks, these days startups are focusing on building a "Minimum Viable Product" (MVP), a product that includes just enough core features to allow useful feedback from early adopters. This reduces the time to market and allows the company to build subsequent customer-driven versions of the product. Hence mitigating the likelihood of wasting time on features that nobody wants. MVPs are typically deployed to a subset of customers, such as early adopters that are more forgiving, more likely to give valuable feedback.

    However the problem with MVPs is that companies still spend too much time building stuff and very little time learning. Don't forget the purpose of MVP is validated learning NOT building. This session will give you ideas on how to quickly formulate and test your value and growth hypothesis in a scientific framework using extremely cheap MVP techniques collectively referred to as MVP Design Hacks.

  • Liked Manish Bhatia
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    Balancing Scale vs. Real Value Creation

    Manish Bhatia
    Manish Bhatia
    schedule 1 year ago
    Sold Out!
    45 mins
    Talk
    Intermediate

    FOMO leads to premature scaling and has been identified as the number one reason for startups to self-destruct and fail.  Fear of Missing Out (FOMO) pushes startups to get ahead of themselves and over spend on customer acquisition strategies or over build the product.

    In this presentation, Manish Bhatia will cover different stages of a Lean Startup like

    1. Discovery,
    2. Validation,
    3. Efficiency and
    4. Scale.

    He plans to relate these back to how to build, measure and learn from Minimal Viable Products (MVP) and over index of customer feedback to guide you further or pivot completely.

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