Over the years,  as I worked with several teams, I observed that everything that we do to perform any activity in an efficacious manner, whether it is as simple as fixing a bug or building something as complex as a space craft can be broken down into  three distinct patterns - "Why", "What" and "How" .

This is what I would like to term as W Squared H approach to lean product development and it is an attempt to blend the best practices from lean startup with the traditional time tested lean development methodologies.

The aim of this talk is to provide an insight into proven tools and techniques  that can be leveraged to create competitive advantage and customer delight through reduced time to market and faster value delivery. The focus is on a cross section of key lean  practices that can be leveraged for  better efficiency and effectiveness in the product development life cycle by enabling teams to build the right thing the right way.

Some of these practices will be elaborated with regard to the “what”, “where” and “how” and typical benefits that can be harvested.

Sustenance is the key to harness the full potential of world class practices and processes. Hence the final part of the presentation would also cover lean leadership and sustenance techniques that work.

Given below is a snapshot of the topics proposed to be covered during the talk.


  • 14 lean principles (philosophy, process, people and partners, problem solving)
  • Challenges / Barriers to lean product development
  • Value vs Price
  • Five steps to Value


  • Purpose Alignment Matrix and strategies for "Parity", "Differentiating", "Partner" and "Who Cares"
  • Four questions 


  • Lean Product Process (Achieving Product  Market fit)
  • Design - Build - Learn
  • Problem Space vs Solution Space
  • Kano Matrix
  • Importance - User satisfaction matrix


Methodologies to eliminate waste, create flow and strengthen the weakest link

  • MVP and value proposition
  • Managing dependencies - Design Structure Matrix
  • Value Stream Mapping
  • Busting the 6 myths of product development
  • Visualizing workflow and identifying bottlenecks 
  • Creating flow and pull
  • Reducing cost of change
  • Achieving perfection - iterating to strengthen the weakest link 
  • Optimization - Orthogonal Arrays and Risk Based Testing
  • Benefits from lean product development


  • 9 keys to execution excellence
  • Lean leadership

Outline/Structure of the Talk

  • Brief introduction to 14 principles of lean - 5 minutes
  • Techniques to building the right product - 10 minutes
  • Building things right -10 minutes
  • Key for sustaining execution excellence - 5 minutes
  • Lean leadership - 5 minutes
  • Q & A  - 10 minutes


Learning Outcome

Understand and deploy various principles / frameworks   across the product development lifecycle to do right things right for eliminating waste and maximizing value.


Target Audience

Lean Coaches, Lean Practitioners, Agile Coaches, Agile Practitioners and Scrum Masters

schedule Submitted 4 years ago

Public Feedback

comment Suggest improvements to the Speaker
  • Nitin Ramrakhyani
    By Nitin Ramrakhyani  ~  4 years ago
    reply Reply

    Hi Balaji,

    Thanks for your proposal. Looks pretty interesting.

    We went through the outline you have proposed and felt that you are trying to cover quite a lot in 45 mins. For e.g. would you be able to cover 14 principles in just 5 min? If you had to pick only 2-3 key concepts and elaborate in 20 mins, which would ypu pick? Also, would be good to include a few real-life examples to demostrate the concept, that'll make it more interesting than just theory.



    • Balaji Ganesh N
      By Balaji Ganesh N  ~  4 years ago
      reply Reply

      Hi Nitin,

      Thanks for the feedback.

      If there are 3 things that I would like to pick up and elaborate in 20 minutes, they would be:

      1. Doing the right things - Address "why". Create a purpose for the product team (Purpose alignment and 4 questions) 

      2. Doing things right - Address "What" (Kano and User satisfaction matrix, DSM for planning and dependency management to create value threads) 

      3. Create flow and optimize - Address "How" - Evolutionary feedback model for bottleneck identification using Kanban and TOC, waste elimination strategies to address "Exploit and "Subordinate" steps of 5 focussing steps with TIMWOOD classification examples from software development, Orthogonal Arrays applications and Cumulative Flow Diagrams (CFD) usage)

      I have presented case studies on Kanban, waste elimination, DSM and OA in Agile India 2014 and other forums before and would be able to backup the above points with sufficient examples and use cases from my experience.

      Hope I was able to address your query. Please let me know in case you are looking for any further inputs.

      Look forward to your feedback.

      Have a good day :-)


      Thanks and Regards,