Design Thinking Or Lean-Startup - Comparison of Two Powerful Strategies

This is an effort to analyze the difference between strategies that both aim at creating great product or business concepts based on a user-centered approach: Design thinking and Lean Startup. Both approaches involve potential end users and other stakeholders into their process. Although there are significant differences in both strategies, there are also several similarities in methodology and process design etc. This presentation compares
process model of lean startup and design thinking and highlights the specific differences and similarities. Also when there is a need for a context specific custom approach. As a result, Integrative Thinking can be applied to come-up with a context specific custom approach to achieve best of the two strategies to foster innovation and build Great Product or Services.

 
 

Outline/Structure of the Talk

Proposed Session Structure

  • Why - Context setting - 3 Min
  • What - 5 Min
    • What is Design Thinking and Lean startup
    • Similarities and Difference
  • How - 8 Min
    • When do I need a custom approach
    • Steps in custom approach
  • Benefits & Conclusion - 2 Min
  • Q&A - 2 Min

Learning Outcome

You will learn the differences and similarities of both the approach. Also learn when and how construct a context specific custom approach for your product or project.

Key Learning will be:

  • Similarities & Difference between DT & Lean Startup
  • When & How to construct a custom approach

Target Audience

Business Leader, Product Manager, Product Owners , Agile leaders, Managers , Process Consultant, Agile Practitioner, Agile Coach

schedule Submitted 4 years ago

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      Be it Standish Group Chaos report or PWC or HBR or others, every industry survey report suggests that a significant a percentage of software development projects are failed or challenged. Even the completed one does not meet the end users objectives as perceived at the beginning always. - That's a significant amount of money & time which gets wasted every year based on (partly) what business or service provider thinks their end users need & wants. But when the products or solutions are developed, they do not meet the end users expectation or resolve their pain points always.

      Design Thinking is an approach/philosophy which can to bridge this gap. It enable us to see the needs & wants from end user perspectives. Thus enabling us to build a product or solution that meets the end users goals and their persona. It also enable us to build the right solution much faster by eliminating the solution or features that end users does not need or wants.

      We, at Altimetrik, have been using this approach for all our development and enhancement projects since last one year or so. 

      In this session, I would present one of our project execution, how we have incorporated the DT principles in our development and the amazing results that we achieved.     

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      Biplab Roy / Giridhara M P - Design thinking - Humanizing your product & service offering

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      The design thinking approach, once used primarily in product design, is now finding its place in Enterprises which are moving fast from products to services or physical to digital products offerings. It focuses heavily on user experience, instead of features. Every established company that intends to globalize its business must invent processes that can adjust to different cultural contexts. And every established company that chooses to compete on innovation rather than efficiency must be able to define problems artfully and experiment its way to solutions. A design-centric organization empowers employees to observe behavior and draw conclusions about what people want and need.

      Some of the challenges in adopting design thinking

      1. a) Transformative innovation is inherently risky. It involves inferences and leaps of faith; if something hasn’t been done before, there’s no way to guarantee its outcome. 
      2. b) Culture changes slowly in large organizations and resetting the expectations is hard and difficult.
      3. c) It’s difficult if not impossible to understand how much value will be delivered through a better experience or to calculate the return on an investment in creativity.

      Conclusion

      An organizational focus on design offers unique opportunities for humanizing technology and for developing emotionally resonant products and services. Adopting this perspective isn’t easy. But doing so helps create a workplace where people want to be, one that responds quickly to changing business dynamics and empowers individual contributors. And because design is empathetic, it implicitly drives a more thoughtful, human approach to business.