Typical mistake many startups do is engineering idea before validating to learn whether it'd solve the problem. Obvious approach, also another mistake, is to run in a shorter sprints, demo, & get feedback till team realizes that features doesn’t seems delightful or satisfactory. Consequently, the app isn't often used by many as predicted once shipped. Speaking of learning, experimenting with a fake app to validate the idea is a cheaper, faster, a smarter strategy that's worth investing therefore.

What's there to validate about your ideas? What are the cheaper, smarter, and faster ways to engage with users to decide what a good idea is and what a stupid idea is? Let's meet to learn some of the pragmatic ways to validate your ideas before putting everything to leap-of-faith.

I had been introducing some of these tactics to many product teams, forums such as IIBA, Google Business Group events during last few years and now that entrepreneurship and startups has become one of the buzzwords, I am pleased to learn new methods that audience has to share.

 

 
2 favorite thumb_down thumb_up 9 comments visibility_off  Remove from Watchlist visibility  Add to Watchlist
 

Outline/structure of the Session

The session is timeboxed approximately 40 minutes. As to begin with I will be upfront about the typical mistakes we repeatedly do when building apps and share some of the real-life experience of failures. I will be sharing some of the quotes from the customers I had been working and will branch out to the next discussion point about figuring out ways to fake before engineering apps. I will be talking mostly about tactics such as landing pages, audience building, fake doors, and wizard of Oz tried at some of the products and startups I worked with. I'd hope to discuss why we chose those methods to fake some of the functionalities during the session and would like to engage with the audience to share some of the approaches they may have tried out to validate and learn about what's hot and what's not about their app ideas.

Learning Outcome

This presentation carries some of the pragmatic ways to validate your app ideas and features quickly and cheaply. It is ideal not only for engineers and designers but also for those who doesn't have prior knowledge on programming. The knowledge and the experience gathered from several product teams and startups I worked during last couple of years that are based on mobile-first.

Target Audience

Startups and Lean enthusiasts. Engineers and Designers. Business Analysts and those who mingle with requirements. Those who doesn't have prior knowledge on programming and those who don't like coding.

schedule Submitted 2 years ago

Comments Subscribe to Comments

comment Comment on this Proposal
  • Sachin goel
    By Sachin goel  ~  2 years ago
    reply Reply

    Hi Kosala,

    Given the theme is UX, is there a risk that there may be limited interested audience for this one? What has been your experience in presenting this topic and kind of response/feedback/ques raised? How about startup which are more back end focused than UX focused?

    Thanks

    Sachin

    • Kosala Nuwan Perera
      By Kosala Nuwan Perera  ~  2 years ago
      reply Reply

      UX has always been an interesting topic with Agile and Scrum but I agree with you Sachin, there can be people who are still not that into UX and still assume that it is something to do with UI even though Engineering and QA are also part of it. It is the ugly truth and it is unfortunate. I cannot say for sure whether a UX for Lean Startup topic could draw more or less attention in Agile India since I have not been part of it before. Maybe similar topics that had during the past events could give a better understanding.

      Just like Agile and Lean, the faking before making is not a new concept. This talk covers recent and past experiences I had with local entrepreneurs as well as international ISVs I worked with. That had been one of the reasons why I was given the chance to speak about it in few forums and events Colombo.

      In Srilanka, Agile and Scrum are no longer the buzzwords. Entrepreneurship and Lean Startup are trending. I believe it is the same in most tech cities in India, tipping from forums such as Dev, BA, QA, and not just Mobile, IoT, and Cloud Computing forums, since India is one of the fastest growing startup nations.

      A product must always have a user. It does not matter if it is a mobile app or a backend API, we still have to be mindful about the pain points. It could be the performance, reliability, singularity of the API or the pricing, monetizing plans that can give a hard time for users if do it wrong. Why and how we can learn these early as possible is what I will be talking.

      /KP

      • Nitin Ramrakhyani
        By Nitin Ramrakhyani  ~  2 years ago
        reply Reply

        Hi Kosala,

        We had a review of this proposal and certainly find it interesting. We recommend that you present this as an experience report/ case study and focus on the key learnings/ experiences you have had trying lean techniques along with some real examples.

        The only blocker right now is a video. We are not accepting any proposals this year without either a past video or even a self-shot video clip. Can you please create a quick 2 mins intro about this using your mobile phone and share with us? That'll help us make a decision.

        Thanks,

        Nitin

        • Kosala Nuwan Perera
          By Kosala Nuwan Perera  ~  2 years ago
          reply Reply

          Hi Nitin - Sorry about the late reply. I have included a video link which was done by Dotitude.

  • Nitin Ramrakhyani
    By Nitin Ramrakhyani  ~  2 years ago
    reply Reply

    Hi Kosala,

    Thanks for your proposal. Can you please share a video link of any of your talks where you presented this ? Say for GBG Colombo where you presented the same?

    Thanks,

    Nitin

    • Kosala Nuwan Perera
      By Kosala Nuwan Perera  ~  2 years ago
      reply Reply

      Hi Nitin - Unfortunately, I couldn't found any video links on those sessions except the photo albums shared on social networks.

      /KP

      • Nitin Ramrakhyani
        By Nitin Ramrakhyani  ~  2 years ago
        reply Reply

        Hi Kosala,

        Gentle reminder. Can you send across a short video clip? We are trying to close on early bird proposals this week and your's is certainly in the shortlist, but we are not proceeding further on any proposals without videos or self-shot clips.

        Cheers,

        Nitin

        • Kosala Nuwan Perera
          By Kosala Nuwan Perera  ~  2 years ago
          reply Reply

          Dotitude has compiled a tech talk from my previous presentation I did at 99X Technology on a similar topic. I have updated the video link. Sorry about the delayed reply, I have been travelling.

      • Nitin Ramrakhyani
        By Nitin Ramrakhyani  ~  2 years ago
        reply Reply

        Never mind. How about making a short one from your mobile? Just a 2-3 min clip would do and will help reviewers take a decsion on this.

        Thanks,

        Nitin