Learn what is Web Analytics, why is it important, and see some techniques how you can test it manually and and also automate that validation. But just knowing about Web Analytics is not sufficient for business now.

There are new kids in town - IoT and Big Data - two of the most used and heard-off buzz words in the Software Industry!

With IoT, with a creative mindset looking for opportunities and ways to add value, the possibilities are infinite. With each such opportunity, there is a huge volume of data being generated - which if analyzed and used correctly, can feed into creating more opportunities and increased value propositions.

There are 2 types of analysis that one needs to think about.
1. How is the end-user interacting with the product? This will give some level of understanding into how to re-position and focus on the true value add features for the product.
2. With the huge volume of data being generated by the end-user interactions, and the data being captured by all devices in the food-chain of the offering, it is important to identify patterns from what has happened, and find out new product / value opportunities based on usage patterns.


 
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Outline/structure of the Session

  • Explain what is Web Analytics
  • Testing Web Analytics at the report level, and its challenges
  • Testing Web Analytics at the source
  • Quick introduction to WAAT - an open source solution to automate Web Analytics Testing
  • IoT & Big Data - increasing demands and complexity of Analytics
  • What new challenges exist because of IoT and Big Data

 

Learning Outcome

The attendees will learn the following:

  • What is Web Analytics and different ways / solutions to test if this is implemented and working correctly
  • Learn the different challenges created by IoT and Big Data, and the skills and capabilities required to be effective in these areas

Target Audience

managers, product owners, developers, testers, analysts

schedule Submitted 1 year ago

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  • Sachin goel
    By Sachin goel  ~  1 year ago
    reply Reply

    Hi Anand - thanks for your proposal. Can you pls advise how does this fit into the theme of lean start up?

    Thanks
    Sachin

    • Anand Bagmar
      By Anand Bagmar  ~  1 year ago
      reply Reply

      Hi Sachin,

      My thought was that the analytics aspect can help create and validate ideas - in the lean way. If the committe thinks it can fit better in some other theme, I would be open to that suggestion / discussion.

      Regards,

      Anand


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