schedule Mar 16th 03:45 PM - 05:15 PM place Esquire

What does John F. Kennedy's "We choose to go to the moon in this decade...", the recent organizational change that you had, and your latest update on social media have in common? Have you ever thought why well-intended, perfectly valid logical ideas fail to appeal to people?

One of the best ways to communicate with people is through a story. Stories or narratives help you to connect with the hearts and minds of your audience. An emotionally engaging story affects more areas of the brain than rational, data-driven messages - meaning that they are far more likely to resonate with people you lead. Realizing this, the importance of storytelling as a tool has gained prominence in organizations.

So what sort of stories can you tell in a business context? And an eloquent leader uses different narrative patterns of storytelling to achieve different outcomes. Learn about the skill of storytelling to communicate your vision, spark action, have people collaborate at work and transform your organization.

 
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Outline/structure of the Session

5 minutes - a provocative story(video) compared to data and statistics (do not want to give too much away here, please contact me privately to know exactly what I will be showing)

5 minutes - debrief  (table discussions) - why was that video powerful, what motivated the audience to act

10 minutes - common story myths

10 minutes - we are story telling machines, and how our brains react to stories

40 minutes - 8 patterns of storytelling - personal examples, famous corporate examples and videos demonstrating each pattern (Examples include Zappos, Johnson & Johnson, Toyota, Jack Welch, Spotify, etc). We wil not cover all 8 patterns, but will cover selected patterns

10 minutes - Telling your story - How should you craft your story

10 minutes - common anti-patterns and how to deal with them

Learning Outcome

  1. Learn why storytelling is important in an organization
  2. Learn how we all can be good storytellers if we understand a few basic concepts about business narratives
  3. Learn about the 8 patterns of storytelling - and when and how to use them
  4. Learn the basics of crafting a good business narrative

Target Audience

managers, leaders, coaches, scrum masters, product owners

schedule Submitted 1 year ago

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  • Naresh Jain
    By Naresh Jain  ~  1 year ago
    reply Reply

    Hi Ram, this sounds like a very interesting & important topic. The session is marked as a workshop, however from the outline, I'm not able to see any hands-on section, where the participants would be involved. Can you please clarify?

    Also is there a blog or article, where I can read more about your experience with story telling? 

    Thanks.


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