Good Hypothesis Testing is Surprising

 Hypothesis testing is core to the build-measure-learn cycle, but it's so easy to get wrong. 


Outline/structure of the Session

  • Examples and stories of bad hypothesis
  • Keys to making good hypothesis
    • Shoot for surprising results
    • Many smaller tests
    • Think through your decision tree up front

Learning Outcome

You will learn what makes a good hypothesis and how to avoid common pitfalls.

Target Audience

Engineering, Product

schedule Submitted 1 year ago

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