Getting2Alpha: Build your MVP faster and smarter with Game Thinking

schedule Mar 20th 10:00 AM - 06:00 PM place Sigma 1 shopping_cart Sold Out!

Do you have a hot idea and a burning desire to build it? Do you want to unlock the secrets of Game Thinking, and turn your product vision into a simple, engaging, high-learning MVP (minimum viable product)? 

In this fast-paced design workshop, you will learn how to use Game Thinking to build a product that people love - and come back to, again and again. Get ready to:

  • Find out who your Early Customers REALLY are --> and work with them to set yourself up for mass-market success
  • Apply insights, techniques and advice from breakthrough games to create a deeply-engaging product experience
  • Turbo-charge your product design and development with expert instruction and time-saving tools
  • Make real progress on your product design and strategy during this lively day-long session

If you're a product owner, leader, manager, designer, researcher, or builder, this workshop is for you. You'll learn actionable techniques that you can use right away to accelerate your progress -- and you'll discover why simple gamification usually fails, and what to use INSTEAD for creating a truly engaging experience.

 
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Outline/structure of the Session

Intro

What REALLY makes games so engaging?

PART I

Create a compelling core experience

1

Social Actions are the heart of engagement
TEMPLATE: Social Action Matrix

2

Sketch your end-to-end Customer Narrative  
TEMPLATE: Customer Narrative Sketch

3

Design your skill-building Core Loop
TEMPLATE: Core Loop Design

PART II

Engage your customers with a path to mastery

4

Onboard newcomers with small, achievable goals
TEMPLATE: Onboarding Goals

5

Re-engage regulars with content, connections & committments
TEMPLATE: Habit-building Goals

6

Empower experts with exclusive roles, powers & privileges
TEMPLATE: Mastery Goals

Learning Outcome

in this session you will learn how to:

  • design a simple yet compelling MVP by using Game Thinking.
  • speed up your product development process and dramatically improve your innovation outcomes.
  • find EXACTLY the right customers to test your idea on.
  • drive long-term engagement for your product, game or service

 

Target Audience

product owners, product managers, designers, design leads, researchers, builders, CEO, startup founder

schedule Submitted 1 year ago

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