The Coffee Mug Paradigm - Lean Product Marketing Case Study

The talk covers three start up players within the Indian food tech industry in the year 2015. It draws out a common factor between the marketing strategies of the three companies. This common factor is then fine tuned into a KPI as it is used to analyze and measure the strategies based on data. The entire process draws it’s inspiration from Agile methodologies and the respective ceremonies held as part of Agile. These include ceremonies like retrospects and just in time reviews. The talk focuses on how a product owner/manager can contribute to the marketing department of a company/product.

 
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Outline/structure of the Session

Origin of the idea for the case study

Introduction to the case study

Situation Analysis - The factors considered to start building the case study

Metrics used for the analysis

Introduction to Lean Marketing

Applying lean marketing to the case study- Data Analysis

Applying lean marketing to the case study - Other factors contributing to the success/failure of the three start ups

Judgement of the case study- What KPI's have been used to decide the winner

Conclusion - Summarization of Lean Marketing

Learning Outcome

Participants will understand

  1. The key factors underlying to product marketing.
  2. How analytics plays a key role in decision making.
  3. How Product Managers/Product Owners can help the Marketing/Sales team
  4. How the beauty of Agile methodolgy can be used in product marketing

Target Audience

Folks interested in Product Management, Product Marketing and Go to market strategy, and Analytics at all levels

schedule Submitted 1 year ago

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    • Naresh Jain
      Naresh Jain
      Founder
      ConfEngine.com
      schedule 2 years ago
      Sold Out!
      45 mins
      Keynote
      Advanced

      On Agile teams, collaboration is the way of life. Our leaders want their team members to work closely with each other, have shared goals and even think as one entity. Why? Because we believe that collaboration leads to happier, more productive teams that can build innovative products/services.

      It's strange that companies use the word collaboration very tightly with innovation. Collaboration is based on consensus building, which rarely leads to visionary or revolutionary products/services. Innovative/disruptive concepts require people to independently test out divergent ideas without getting caught up in collaborative boardroom meetings.

      In this presentation, Naresh Jain explores the scary, unspoken side of collaboration and explains in what context, collaboration can be extremely important; and when it can get in the way or be a total waste of time.