Protect your company from failed product launch using Lean Methods

location_city Bengaluru schedule Mar 19th 02:00 - 02:45 PM place Grand Ballroom 1

With the start-up scenario growing and becoming pervasive in India, entrepreneurs are bubbling with new ideas, believing their idea to be the next billion-dollar one. Today, it feels as though everyone wants to be an entrepreneur. This is very heartening for a young country like India where, by 2020, 64% of our population will be of working age, highlighting the urgency for future employment creation.

The biggest challenge facing global start-ups is the high rate of failure. According to Harvard Business Review, over 80% of global start-ups fail in the first 18 months, and in India this figure is close to an alarming 90%. It appears that when signs of trouble arise, many founders struggle to "save" the business, largely due to poor decision-making by the leader, and a lack of guidance from a skilled expert. The same is also the case with new product launches in bigger corporates, though its gets buried into their giant service revenue wins.

How can such mistakes be avoided? Can there be any method to this prevent this madness? Are there any ways to make the business "failure proof", if such a thing exists at all? 

In this talk, Rajeev will be talking about typical mistakes that most of the startups commit and how it can be avoided by using Lean Startup concepts and tools. Such mistakes range from the flaws in Assumptions, Execution methodology to premature scaling and will propose ways to avoid these mistakes. 


Outline/Structure of the Talk

Free flow sharing of insights.

Learning Outcome

Better understanding of typical mistakes commits throughout the lifecycle, patterns to recognize those and ways & tools to avoid getting into the trap and continue to scale your idea.

Target Audience

Founders, Engineers, Managers and People planning to start their Entrepreneurial Journey

schedule Submitted 3 years ago

Public Feedback

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  • Ankit Singh
    By Ankit Singh  ~  3 years ago
    reply Reply

    It's extremely important for startups to understand the market and targeted users. Just copying some idea from West and trying to implement in India might not be successful in India even though you have the blueprint of that idea

  • Minal Patel
    By Minal Patel  ~  3 years ago
    reply Reply

    Too many startups put all their time and budget into their MVP and discover the market does not desire the product. The Lean method is under utilised, or may not known well enough

  • Aftab Malhotra
    By Aftab Malhotra  ~  3 years ago
    reply Reply

    Lean methods make it posse for startups to create amazing products that solve big problems - and with a shoe string budget. Build test measure learn - is the flow ! Can't wait to hear this session. @GrowthEnabler @Afmalhotra