• Liked Tathagat Varma
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    Design Thinking Vs. Lean Startup: Friends or Foes?

    Tathagat Varma
    Tathagat Varma
    schedule 2 months ago
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    45 mins
    Talk
    Intermediate

    In recent years, two similar-sounding but distinct approaches to product discovery have emerged: Design Thinking and Lean Startup. Most of the literature and experience reports refer to one of them, with similar frequency, without really giving much guidance on when to use which one of these approaches. This creates a confusion whether one is using the right approach. While a method must not be used for the sake of using a method, it is important to understand why, if at all, a given approach is likely to be more effective in a given context.

    In this talk, I will compare and contrast these two approaches and address the following key questions:

    1. Why do we have two (or more) approaches to product discovery?
    2. What, if any, are the fundamental differences between these two approaches? 
    3. How can I decide which approach is likely to work better in a given situation?

    The talk will focus on contemporary literature, expert guidance, industry data points, and author's own experiences, and will provide action guidance for the practitioners to apply in their daily work. 

  • Liked Manish Chiniwalar
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    Lean Startup from the Trenches

    Manish Chiniwalar
    Manish Chiniwalar
    schedule 4 months ago
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    20 mins
    Experience Report
    Beginner

    Lean Startup is a great process to build new businesses. But when it comes to going from theory to practice, our faith in the process is tested and most often, teams give up to a "seemingly" simple and faster approach of building produces - based on gut feel and seeing what sticks.


    It’s a Friday evening. There are two people in the conference room and they have been talking to their laptops for about 15 minutes. Vaidy is the founder and Arun is a Product Manager. At the other end of the Skype call, is an owner of a well-known yoga studio in Bangalore.

    Another 15 minutes go by and Vaidy mentions “We’ll charge 5% of all the transactions that go through GoodKarma.”

    GoodKarma is an application with a mission to help yoga practitioners grow through deliberate and consistent practice. One of the shorter-term goals of GoodKarma is to help yoga studio owners run their studios better.

    The person on the other side gets worked-up “5% is just too high!” Vaidy calmly justifies why 5% is, in fact, a small number for the benefit he is getting.

    Another 10 minutes go by. Arun and Vaidy are high-fiving!
    They’ve just signed up the 5th customer this month, who’s agreed to start a trial on GoodKarma and be a paying customer.

    Vaidy: “We better start building the product, fast!”


    In this talk, I'll present our story of building a product using Lean Startup methods. How we went from an Idea to the story above and then shipping the product out. The challenges we faced and how we overcame them.

  • Liked Erwin van der Koogh
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    Postmortem of an Amazing Product Everyone Loved

    Erwin van der Koogh
    Erwin van der Koogh
    schedule 2 weeks ago
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    45 mins
    Experience Report
    Beginner

    It was 2011 and I was invited to participate in an extremely exciting gig. Help out the Strategic Innovation team at a large Telco with both technical expertise and Agile/Lean Startup coaching. Working with some of the best designers in the business we created an amazing product that would still be ahead of its time 5 years later.
    Unbeknownst to us however it had been doomed from the start with no chance of succeeding.
    Join me in a reflection on how we build an amazing product, but how we ultimately were not able to get it in the hands of customers.

  • Liked Naresh Jain
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    Rapid User Validation using MVP Hacks

    Naresh Jain
    Naresh Jain
    schedule 2 weeks ago
    Sold Out!
    105 mins
    Workshop
    Intermediate

    You have a great idea and you want to build the product and launch it in market as soon as possible. Before anyone else can launch it. Great! But building the product takes time, money and opportunity cost. While building and launching a successful product, several things can go wrong:

    • Have you really understood the core problem from the user's point of view?
    • Will your users like the user experience?
    • Have you validated your core-loop which makes your product very engaging?
    • Is your business model flushed out and validated?
    • And so on...

    So how do you minimise these risks? 

    In this 90 mins workshop, you will run some real tests with real users to de-risk yourself and gain validated learning.

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