• Liked Tathagat Varma
    keyboard_arrow_down

    Design Thinking Vs. Lean Startup: Friends or Foes?

    Tathagat Varma
    Tathagat Varma
    schedule 3 months ago
    Sold Out!
    45 mins
    Talk
    Intermediate

    In recent years, two similar-sounding but distinct approaches to product discovery have emerged: Design Thinking and Lean Startup. Most of the literature and experience reports refer to one of them, with similar frequency, without really giving much guidance on when to use which one of these approaches. This creates a confusion whether one is using the right approach. While a method must not be used for the sake of using a method, it is important to understand why, if at all, a given approach is likely to be more effective in a given context.

    In this talk, I will compare and contrast these two approaches and address the following key questions:

    1. Why do we have two (or more) approaches to product discovery?
    2. What, if any, are the fundamental differences between these two approaches? 
    3. How can I decide which approach is likely to work better in a given situation?

    The talk will focus on contemporary literature, expert guidance, industry data points, and author's own experiences, and will provide action guidance for the practitioners to apply in their daily work. 

  • Liked Joy Montello
    keyboard_arrow_down

    Deliver Impact with Empathy

    Joy Montello
    Joy Montello
    schedule 4 months ago
    Sold Out!
    20 mins
    Experience Report
    Intermediate

    In his November 2016 New Yorker article, Om Malik calls out the Silicon Valley juggernauts as a warning to all of us: “The lack of empathy in technology design isn’t because the people who write algorithms are heartless but perhaps because they lack the texture of reality outside the technology bubble."[1] 

    But the onus isn't just on the juggernauts of this era but on every one of us to understand and put into practice what empathy is - without it, we will fail to impact our products, our consumers and ultimately a world full of human lives with the potential we could. 

    Because every product, platform, service or offering will end with the consumer, empathy is the first crucial step in the development lifeline to delivering impact.

    Failing to recognize actual humanity as central to what we do is an easy (and hidden) trap.  We are surrounded by data and by technology and the temptation to forego the non-personable aspects that define people, the beings for which the ‘thing’­ is being created, in favor of relying on our data and technology, is veiled as logical. 

    In this session, we will explore empathy as a concept, talk about why and where it belongs in the technology and product design space and how to help your teams develop and keep this skill central.

    [1] http://www.newyorker.com/business/currency/silicon-valley-has-an-empathy-vacuum

  • Raj Indugula
    Raj Indugula
    schedule 5 months ago
    Sold Out!
    45 mins
    Talk
    Beginner

    "Can I have my cake and eat it too?  Of course, as long as it is one slice at a time!"

    Do you love the idea of capturing customer requirements with lightweight user stories, but are struggling? 

    Although user stories have been around since the early days of agile and fairly ubiquitous, teams continue to struggle with creating effective user stories that are truly useful in communicating the essence of the customer need and establishing the shared understanding between themselves and their customers.

    In this session, we'll revisit established patterns and principles of user stories and learn concrete strategies for creating user stories that capture our customer's needs, as well as tips for avoiding the most common pitfalls that many teams fall into when they first begin working with user stories.  Leveraging easy to understand everyday examples we will collaboratively apply proven strategies and patterns to create small pieces of useful, testable functionality, and explore strategies for getting stories to “ready” and “done”.

  • Ron van Kemenade
    Ron van Kemenade
    schedule 1 month ago
    Sold Out!
    45 mins
    Keynote
    Executive

    Digital proficiency is no longer just "nice to have" for banks; it is a requirement for successful customer engagement and long-term growth. In 2010, the company adopted an agile approach to software development and delivery - launching products in rapid iterations and adjusting them based on customer feedback. The shift to agile helped the bank clarify its development strategy and its customer value proposition. It also prompted ING to redefine its employee value proposition by shining a bright spotlight on the high-quality engineering talent required to lead digital innovation.

    We've digitized our processes to make transactions clear and easy for our customers. We've invested heavily in channels and touchpoints with our customers, introducing mobile and other technologies so that we can offer our services 24/7, anytime, anywhere. We've invested in analytics and in getting a 360-degree view of customers to better empower them to make important decisions about their financial assets. And we've introduced agile ways of working - in particular, a DevOps model.

    If you are interested in learning more about our transformation and vision behind it, this session is for you.

  • Alexandra West
    Alexandra West
    schedule 5 months ago
    Sold Out!
    90 mins
    Workshop
    Beginner

    Do strong personalities dominate your development team? Are code reviews painful? Are you blindly following orders from a backlog, or are you learning from observation?

    Visual Thinking Strategies, or VTS, is a cross-disciplinary technique applicable to anyone working in a collaborative setting where observation is key. VTS develops critical thinking skills by viewing and discussing works of art in a group. It is backed by over 30 years of field research showing its effectiveness and accessibility. By allowing individuals to talk about art - without needing a background in the field - VTS advances skills you can use to create more relevant products and stronger teams: Observing, Brainstorming, Speculating, Reasoning with Evidence, Cultivating a Point of View, and Revision & Elaboration.

    During this interactive exercise, we’ll discuss selected works of art as a group. There are no right answers or group consensus being sought. We’re creating an environment and process for looking, thinking, reasoning and revision - skills that are mission-critical to anyone working in a software design or development role. After our group discussion, participants will learn the basics of image selection and facilitating VTS sessions within their own organizations. In addition to the above, we'll cover how VTS can help you and your team with the following: Comfort with Ambiguity, Openness to the Unfamiliar, Civil Debate, and Willingness to Participate in Group Thinking.

  • Liked Kent McDonald
    keyboard_arrow_down

    Examining the Product Owner Role

    Kent McDonald
    Kent McDonald
    schedule 5 months ago
    Sold Out!
    45 mins
    Talk
    Intermediate

    As with everything else related to agile, the nature of the Product Owner role, and whether it is needed or all, depends a great deal on context. As teams discover this, it leads to some common questions:

    • What do Product Owners Really Do?
    • Do we even need Product Owners?

    Join Kent to examine the Product Owner role and attempt to answer the above questions. He’ll  share his experiences and give you a chance to share your perspectives with each other. By the end of the session, you'll have more insight into the Product Owner role and how it applies (or not) to your situation. After all, the only consistent answer to the above questions is “it depends”.

  • Liked Isabel Evans
    keyboard_arrow_down

    Quality in Use: The Beating Heart of the User Experience

    Isabel Evans
    Isabel Evans
    schedule 3 months ago
    Sold Out!
    480 mins
    Workshop
    Intermediate

    In today's business environment, the user experience and the commercial imperatives have become overwhelmingly important. As testers, it is vital that we understand quality in use and the user experience, in order that we focus our tests correctly.

    "Quality in Use" measures human, business, and societal impacts of products (usability, accessibility, flexibility, commercial, safety). This builds to a User Experience (UX) and are underpinned by technical and engineering qualities. For the people selling, supporting, or using the products, this is the beating heart of the customer experience. Without these "big picture" attributes, delivered software will not be acceptable, may result in reduced profits, and may not be legal. In the tutorial, Isabel will use examples from real projects to discuss how to design tests derived from the user personas, contexts of use, and acceptance criteria.

  • Liked Julian Harty
    keyboard_arrow_down

    Improving Mobile Apps using an Analytical Feedback Approach

    Julian Harty
    Julian Harty
    schedule 4 months ago
    Sold Out!
    45 mins
    Talk
    Intermediate

    There are various ways we can improve the testing of mobile apps. These include:

    • Better testing
    • Test automation
    • Scaling testing
    • Using software tools e.g. static analysis

    For mobile apps we can also incorporate two complementary forms of feedback: analogue - created by humans - such as app store reviews, and digital - built-into the apps - such as mobile analytics. This talk introduces ways we can incorporate both analogue and digital feedback to help us better understand the qualities of our previous work and ways we can improve our work in future so we release better apps while also working more effectively and productively.

    The feedback we receive can help us adapt and react nimbly, reducing the annoyances for users of our apps. We're also able to see beyond our  team's horizon to the rich and varied domains where mobile apps are being used.

  • Liked Jutta Eckstein
    keyboard_arrow_down

    Business Value over Architecture?

    Jutta Eckstein
    Jutta Eckstein
    schedule 5 months ago
    Sold Out!
    20 mins
    Talk
    Intermediate

    At the core of lean product delivery is -of course- the continuous delivery of a product. Yet, how does this impact the architecture, especially when welcoming changing requirements (even late in development)? Basically, the architecture should be enabled to incorporate these changes and therefore to emerge over time. This implies not to finalize the architecture upfront.

    For a small team being jointly responsible for the product delivery AND the architecture this is often already a challenge yet even more so for a large team. But, also for large-scale agile development the requirement for an emergent architecture holds true. However, it is difficult if not unrealistic to expect e.g. 300 team members to decide jointly on the architecture.

    Moreover, the role of and support for the architecture depends not only on the degree of the size of your development effort but as well on the degree of complexity of the system. 

    In this session I report on my experiences using different models for supporting an emergent architecture in different (mainly large-scale) environments that take the degree of complexity into account.

  • Liked Andrew Kaufteil
    keyboard_arrow_down

    Leading Creative Ideation

    Andrew Kaufteil
    Andrew Kaufteil
    Nate Clinton
    Nate Clinton
    schedule 4 months ago
    Sold Out!
    480 mins
    Workshop
    Intermediate

    Crack your head open and release a surge of creative ideas with engaging activities that promote clarity, inspiration, and buzz within your organization. We’ll cover methods and facilitation tools to ensure you run fruitful brainstorming sessions, leading your team to more and better ideas. You’ll learn to frame the problem you’re solving, come up with an exploration strategy, and facilitate the session, giving you and your team new ways to get inspired and energized when looking for solutions.

  • Liked Jeremy Kriegel
    keyboard_arrow_down

    The Fast Foundation Workshop - Setting up Projects for Success

    Jeremy Kriegel
    Jeremy Kriegel
    schedule 5 months ago
    Sold Out!
    480 mins
    Workshop
    Beginner

    Once upon a time, we had ‘Discovery’, ‘Define’, and ‘Design’. These phases let us explore the problem and the audience, while conceiving a holistic solution. Now we have sprints, complete with a backlog that seems like it appears overnight and a development team that is going to build with or without design to guide it. How do we continue to create great products?

    Introducing the Fast Foundation Workshop. This 1-day workshop enables you to engage your clients and stakeholders to quickly define the key elements of your product or project, aligns the team, and identifies critical risks. When it is complete, everyone has a good idea of what is going to be built as well as what it will take to get there. It has been tested with companies of all sizes, from founders looking to conceptualize their first product, to large companies redesigning existing products, as well as across verticals. Its general enough to be used in a wide variety of circumstances while specific enough to ensure that you get specific, usable results.

    The Fast Foundation Workshop consists of 4 exercises, each one designed to pivot the team’s perspective on the product, while drilling down to greater levels of detail. Each stage of the Fast Foundation Workshop balances democratic content generation with collaborative consensus. You may be familiar with some of the individual exercises, but the magic is in how each is conducted and in how they fit together. The workshop starts with establishing clear goals & priorities, then moves to defining possible users of the product. Next, we shift to a task perspective, mapping the activities those user will need to accomplish to meet the goals, before visualizing key areas of the solution. When these four areas are clear, everyone involved will have a shared understanding of the vision as well as have a clear way to identify risks and mitigate them.

    This workshop will introduce leaders of any kind, from product owners and scrum masters, to UX and development leads, to each of the exercises, show how they fit together, give you some tips on how to facilitate them with your team, and enable you to experience the whole process via a demo project. With this experience, you will be prepared to run a Fast Foundation workshop with your own team.

  • Sandy Mamoli
    Sandy Mamoli
    schedule 4 months ago
    Sold Out!
    45 mins
    Talk
    Intermediate

    You won't win if you keep doing the same thing over and over again. And you won’t be world-class if just you do what others have done before you. To truly make it, you need to be different and develop a world-class innovation mindset! 

    In the world of professional sports, innovation, persistence and rapid learning are everything! In this very personal talk I, a former Olympian, will share key learnings from my professional sports career. I will delve into topics such as choosing the team that's right for you, rapid feedback, radical candour and high-performance teams.   

    I will contrast the perspectives and attitudes of professional sports with modern work life and will extract guidelines and tools that we can apply to our professional lives. From critical communication skills to collaboration and effective teams, come along and learn practical ways for how to apply ideas from Olympic sports to your professional agile career!

     

  • Liked Jeremy Kriegel
    keyboard_arrow_down

    Sketch You Can! Demystifying a Powerful Collaboration Technique

    Jeremy Kriegel
    Jeremy Kriegel
    schedule 5 months ago
    Sold Out!
    90 mins
    Workshop
    Beginner

    "This meeting is a waste of my time."

    When was the last time you had that thought? Was it because the conversation wasn't focused, or people couldn't agree, or maybe they were in violent agreement, but couldn't see it? How easily do you think you can get this meeting back on track? In this session, you will learn a skill that you can apply on the spot that will help you focus the conversation and drive to consensus. Everything you need is probably already in the room.

    This technique is specifically for conversations around the features, functions, and behaviors of your product. Most people are visual thinkers, so give them something visual to focus on. You can do that by walking up to the whiteboard and drawing out what people are talking about. By visually capturing the conversation in a public way, you will help all participants understand each other and come to consensus faster. But I can't draw, you say. Neither can I, and I’ve been successfully using this technique for over 15 years. If you can draw a straight-ish line and a box, you have all the drawing skills necessary.

    In this engaging workshop, you will learn how to create a basic sketch of an interface using some simple sketching techniques and UX principles as well as practice thinking-on-your-feet that will help you comfortably do this with a group.

    I have used this technique to help teams focus the conversation, visualize the requirements they were requesting, quickly experiment with new ideas, and provide detailed input that I can use to design the outcome. Often, the sketch (or a photo of it) acts as the deliverable for simple problems, eliminating the need for more formal wireframes. This technique is accessible to everyone. You don’t need any special software and anyone on the team can use it. Pick up the pen and get on track again.

  • Liked Raghu Kashyap
    keyboard_arrow_down

    Customer discovery or Product discovery?

    Raghu Kashyap
    Raghu Kashyap
    schedule 5 months ago
    Sold Out!
    45 mins
    Talk
    Advanced

    As the co-founders of Intentwise we strongly believe in few things;

    1. Customer discovery and product discovery cannot be done in isolation.

    2. Search and Discovery at every step

    3. Technology enables business and in itself is not a business

    To build a strong product you need to listen and hear to the customers who live and breathe the problems day in and day out. We would like to share our story on how we abide by some of the above principles and guidelines in building some amazing products to help our clients to derive their customer intents.

  • Liked Manish Chiniwalar
    keyboard_arrow_down

    Lean Startup from the Trenches

    Manish Chiniwalar
    Manish Chiniwalar
    schedule 5 months ago
    Sold Out!
    20 mins
    Experience Report
    Beginner

    Lean Startup is a great process to build new businesses. But when it comes to going from theory to practice, our faith in the process is tested and most often, teams give up to a "seemingly" simple and faster approach of building produces - based on gut feel and seeing what sticks.


    It’s a Friday evening. There are two people in the conference room and they have been talking to their laptops for about 15 minutes. Vaidy is the founder and Arun is a Product Manager. At the other end of the Skype call, is an owner of a well-known yoga studio in Bangalore.

    Another 15 minutes go by and Vaidy mentions “We’ll charge 5% of all the transactions that go through GoodKarma.”

    GoodKarma is an application with a mission to help yoga practitioners grow through deliberate and consistent practice. One of the shorter-term goals of GoodKarma is to help yoga studio owners run their studios better.

    The person on the other side gets worked-up “5% is just too high!” Vaidy calmly justifies why 5% is, in fact, a small number for the benefit he is getting.

    Another 10 minutes go by. Arun and Vaidy are high-fiving!
    They’ve just signed up the 5th customer this month, who’s agreed to start a trial on GoodKarma and be a paying customer.

    Vaidy: “We better start building the product, fast!”


    In this talk, I'll present our story of building a product using Lean Startup methods. How we went from an Idea to the story above and then shipping the product out. The challenges we faced and how we overcame them.

  • Nate Clinton
    Nate Clinton
    schedule 4 months ago
    Sold Out!
    45 mins
    Keynote
    Intermediate

    Now that we talk to our computers, what new possibilities and tradeoffs (and business models) will emerge? Today's "digital assistants" are relatively weak, but hint at an evolution in our way of living and working and transacting. In this session, we'll explore the current state of conversational interfaces, speculate about the future of the intelligent assistant, and point to how humans will play a role that new world.

  • Liked Erwin van der Koogh
    keyboard_arrow_down

    Postmortem of an Amazing Product Everyone Loved

    Erwin van der Koogh
    Erwin van der Koogh
    schedule 1 month ago
    Sold Out!
    45 mins
    Experience Report
    Beginner

    It was 2011 and I was invited to participate in an extremely exciting gig. Help out the Strategic Innovation team at a large Telco with both technical expertise and Agile/Lean Startup coaching. Working with some of the best designers in the business we created an amazing product that would still be ahead of its time 5 years later.
    Unbeknownst to us however it had been doomed from the start with no chance of succeeding.
    Join me in a reflection on how we build an amazing product, but how we ultimately were not able to get it in the hands of customers.

  • Liked Rajneesh Bhandari
    keyboard_arrow_down

    Lean Product Discovery in MedTech

    Rajneesh Bhandari
    Rajneesh Bhandari
    schedule 3 months ago
    Sold Out!
    45 mins
    Case Study
    Intermediate

    Every year startups fail, because they build too much and validate too little. I did the same mistake with my first tech startup. However when I started NeuroEquilibrium™ Diagnostic Systems, I decided to sell the product before I build it. That took me down a very interesting product discovery route. In this case study, I'll share our experience & motivation behind building an MVP in MedTech, how an early pivot helped us identifying the actual problem and finally how we used Agile development in hardware & software.

  • Liked Naresh Jain
    keyboard_arrow_down

    Rapid User Validation using MVP Hacks

    Naresh Jain
    Naresh Jain
    schedule 1 month ago
    Sold Out!
    105 mins
    Workshop
    Intermediate

    You have a great idea and you want to build the product and launch it in market as soon as possible. Before anyone else can launch it. Great! But building the product takes time, money and opportunity cost. While building and launching a successful product, several things can go wrong:

    • Have you really understood the core problem from the user's point of view?
    • Will your users like the user experience?
    • Have you validated your core-loop which makes your product very engaging?
    • Is your business model flushed out and validated?
    • And so on...

    So how do you minimise these risks? 

    In this 90 mins workshop, you will run some real tests with real users to de-risk yourself and gain validated learning.

  • Karthik Kamal Balasubramaniam
    Karthik Kamal Balasubramaniam
    schedule 1 month ago
    Sold Out!
    45 mins
    Workshop
    Beginner

    With newer trends in the mobile world, there are plethora of apps that every user downloads on their mobile phone. However not every app is an ‘Instagram’  or ‘Snapchat’. The science behind what appeals to a user vs what doesn’t, has been an emerging field of research. There are multiple aspects when it comes to the question ‘What makes your app successful?’. From the core loop of the product to user experience, there are many parameters that decide the fate of an app.

    In this workshop, I would focus on the usability and user experience testing, which helps in product discovery/development. We would discuss briefly about the structure and stages of usability tests. Later we will focus particularly on conducting user tests through hands-on exercises. The session will give you a dip-stick experience into running usability or user tests.

Sorry, no proposals found under this section.