• Karthik Kamal Balasubramaniam
    Karthik Kamal Balasubramaniam
    schedule 2 weeks ago
    Sold Out!
    45 mins
    Workshop
    Beginner

    With newer trends in the mobile world, there are plethora of apps that every user downloads on their mobile phone. However not every app is an ‘Instagram’  or ‘Snapchat’. The science behind what appeals to a user vs what doesn’t, has been an emerging field of research. There are multiple aspects when it comes to the question ‘What makes your app successful?’. From the core loop of the product to user experience, there are many parameters that decide the fate of an app.

    In this workshop, I would focus on the usability and user experience testing, which helps in product discovery/development. We would discuss briefly about the structure and stages of usability tests. Later we will focus particularly on conducting user tests through hands-on exercises. The session will give you a dip-stick experience into running usability or user tests.

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