Having a clear purpose in both life and work is essential to happiness. And, science and business support this view. Companies with a clear purpose perform better than companies without. Purpose is increasingly seen as the key to navigate the volatile and complex world we live in. And, people with a purpose in their live longer and are healthier. However, finding your purpose, your personal and companies purpose, is not an easy task. In this workshop we discuss what purpose means and key elements of a sustainable and meaningful purpose. We elaborate the four steps to identify the company purpose and how to build your business around it.

 
 

Outline/structure of the Session

Outline: 

In this workshop we will immerse in the subject by sharing knowledge, inspiring examples, information from science and business and having discussions in small groups. We will do some activating exercises on personal and company purpose. A free worksheet is provided with the workshop. The worksheet contains links to more background information. 

Outline: 

- What is The Power of Purpose? 

- What are the benefits for you of knowing your purpose? 

- Exercise & discussion in couples

- What is Organizational Purpose?

- The business case of purpose (purpose and Happiness@Work), science & research

- What can Purpose mean for your organisation?

- Examples of companies with an inspiring purpose

- It can go wrong... meaningless purpose

- How to... identify the company purpose and build your business around it (4 steps: 3 questions, storytelling, share&connect, co-create&build)

- Exercise: storytelling

- Exercise: elaborate the 4 steps: How can this work for you? What does each of the steps mean for your company? 

- Steps on a lifelong journey

 

Learning Outcome

After this session participants

- know why purpose is important for happiness at work

- know some great examples

- know the possible pitfalls

- are familiar with the business case of purpose as an engine for happiness

- understand how to find the purpose of their company

- have researched their own purpose and know how to explore this further

- know how to take the four steps to identify the company purpose and build your business around it (4 steps: 3 questions, storytelling, share&connect, co-create&build)

- feel immersed in the subject, have taken their first steps on the journey and feel activated to take steps

- take the free worksheet home to continue the journey. 

Target Audience

Managers and business leaders who want to lead with purpose, teammembers who what to find their purpose in life and in work and actually want to take steps

schedule Submitted 6 months ago

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  • Sharmila Patwardhan
    By Sharmila Patwardhan  ~  5 months ago
    reply Reply

    This is a very relevant and interesting topic. What is commendable is "it can go wrong".

    Can you share some more details about the workshop outline.

    Would you also be covering some examples related to social entrepreneurship/leadership or organizational policies which can contribute to creating purpose ?

    Also most of the organizations have CSR function, do you have any ideas around how we can make use of CSR function to build purpose ?

    And finally how Agility and purpose are tied together.

     

    • Fennande van der Meulen
      By Fennande van der Meulen  ~  1 month ago
      reply Reply

      Hello Sharmila! 

      thank you for your comment some time ago. I am sorry for my late reply, I haven't been on this platform much lately.

      Re your questions: i have just updated the outline, so I hope that helps. 

      The CSR function can definitely help, but that depends, is it really the purpose of the organisation, or is is just 'nice to have'. There are different levels here, the stronger the purpose is, and the stronger it is tied to the CSR function, the more results. 

      As for your last question: for me, Agility and Purpose have a connection in the sense that they are both tied to employee happiness and getting the best results. However, I can think of examples where they are not. So they can exist separately, but also strengthen each other. How do you feel about that? 

      But, let's discuss next week! 

  • Shiv Sivaguru
    By Shiv Sivaguru  ~  5 months ago
    reply Reply

    The topic is very relevant and useful.

    But the audience may not all fall under the manager / business leader categories. 

    If there are more of practitioners from delivery, would the treatment and presentation of this topic need to be different?

    in other words, can the purpose be identified in the context of an individual contributor or a team as well and not be limited to the organization level purpose?

    • Fennande van der Meulen
      By Fennande van der Meulen  ~  5 months ago
      reply Reply

      Hello Shiv, 

      thank you very much for your comment! Yes, the topic will be addressed in a way that both business leaders, as well as individuals/team members will be interested. We talk about company purpose but also about our personal purpose and the fit (or non-fit of course ;-)). I will keep your suggestions in mind and hope to meet you in March 2017!

      Best, Fennande 


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