Have you ever wondered as to why a MVP is important? Or, how an MVP can help in scaling the marketing strategies faster?

You must have heard the saying - "fail fast", but what does it actually mean?

The talk covers three Indian start up players who scaled quickly within the Indian food tech industry in the year 2015. It draws out a common factor between the marketing strategies of the three companies. This common factor is boiled down to a KPI, used to analyze and measure the strategies based on data.

The entire process draws it’s inspiration from Agile methodologies and the respective ceremonies held as part of Agile. These include ceremonies like retrospects and just in time reviews.

The talk focuses on how a product owner/manager can contribute to the marketing/sales department of a huge enterprise/product.


Outline/Structure of the Case Study

Origin of the idea for the case study

Introduction to the case study

Situation Analysis - The factors considered to start building the case study

Metrics used for the analysis

Introduction to Lean/Agile Marketing

Applying lean marketing to the case study- Data Analysis

Applying lean marketing to the case study - Other factors contributing to the success/failure of the three start ups

Judgement of the case study- What KPI's have been used to decide the winner

Conclusion - Summarization of Lean Marketing

Learning Outcome

Participants will understand

  1. The key factors underlying to product marketing.
  2. How analytics plays a key role in decision making.
  3. How Product Managers/Product Owners can help the Marketing/Sales team
  4. How MVP from Agile plays an important role in product marketing
  5. How measurements like burn down from Agile can help in product marketing

Target Audience

Product Owners, Product Managers, Product Marketing managers, Analytics professionals,

schedule Submitted 3 years ago

Public Feedback

comment Suggest improvements to the Speaker
  • Matteo Taddei
    By Matteo Taddei  ~  3 years ago
    reply Reply

    Hi Nitish, is this a 20min or a 45min session?

    I see you tagged it as 45min but opening the YouTube video it seems you can cover it in 20min; please clarify.


    Thank you!

    • Nitish Gulati
      By Nitish Gulati  ~  3 years ago
      reply Reply

      Hello Matteo,

      Thank you for pointing the erroneous entry.

      Indeed, it is a 20 minute case study.

      Kindly let me know if you need further information.


      Nitish Gulati