Improving Mobile Apps using an Analytical Feedback Approach

There are various ways we can improve the testing of mobile apps. These include:

  • Better testing
  • Test automation
  • Scaling testing
  • Using software tools e.g. static analysis

For mobile apps we can also incorporate two complementary forms of feedback: analogue - created by humans - such as app store reviews, and digital - built-into the apps - such as mobile analytics. This talk introduces ways we can incorporate both analogue and digital feedback to help us better understand the qualities of our previous work and ways we can improve our work in future so we release better apps while also working more effectively and productively.

The feedback we receive can help us adapt and react nimbly, reducing the annoyances for users of our apps. We're also able to see beyond our  team's horizon to the rich and varied domains where mobile apps are being used.


Outline/structure of the Session

Setting the scene: how apps are generally created & tested today, the problems and results.

Listening to what users say and ways their feedback can help us improve their experience and ours.

Incorporating mobile analytics to help us discover more about the ways our software is being used so we can then improve our work and practices. 

Learning Outcome

A better understanding of the power of analogue and digital feedback and how they can be harnessed to improve the user experience, and much of what we do.

Target Audience

People involved in designing, developing and testing mobile apps.


The audience will be able to contribute during and after the session and practice hands-on by reviewing app store reviews, creating test ideas, and explore ways to use mobile analytics in their apps and testing of these apps.

schedule Submitted 2 months ago

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