My experiments with Agile Digital Marketing led me to tap into my own creativity and innovation.

Being a marketeer, I never had the luxury to depend on a single technique for a longer period of time. With the change in technology, product attributes and customer expectations, everything changes everyday. Since Agile talks about adapting to the changing environment, I chose to club Agile and Digital Marketing practices to survive and grow in the shifting ecosystem.

The journey began with breaking down Google Adwords marketing campaigns into smaller iterations than doing it at once. The results have been overwhelming both financially and emotionally. 15-20% of the budget allocated could be saved. 

In this session, I share my journey 'Monomyth' to move from known to unknown and reach back home with newfound wisdom - 'The Magic knobs of Agile Digital Marketing'. 




Outline/Structure of the Talk

1. My motivation to go Agile

2. What I knew as a Marketeer

3. Introduction to Marketing, Digital Marketing and related terms.

4. My Experiments with Agile Digital Marketing

5. Agile Digital Marketing values inspired from Agile Manifesto

6. How to apply 70:20:10 Rule?

7. Five Magic knobs to the Agile Digital Marketing!

8. Oreo Case Study : Agile done right when Oreo puts cookies into conversation

9. Takeaways

10. Suggestions


Learning Outcome

1. Move from known to unknown ("Never stop testing, and your advertising will never stop improving" - David Ogilvy)

2. Marketing can be much more than 4 P's

3. How to have a control over expenditure?

4. Bonus Tip - Apply 70:20:10 rule

5. How to build a Culture to Listen?

Target Audience

Marketing Teams, Project Managers, Entrepreneurs, Coaches, Team Leads, Branding Managers, CEO's, Presidents, Business Owners

schedule Submitted 2 years ago

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