While competing with some of top product engineering companies in the world, if you had to build a consumer product, which was used by 100+ million users, how would you ensure you were investing in the right features, that will be cherished by your users?

Like every other startup, we had limited time & resources, and survival was at stake with every product decision. In such a high-pressure environment how do you:

  • Structure your organisation for rapid user value generation?
  • Create a data-driven, experimentation culture?
  • Get user feedback in a constructive, sustainable manner?
  • Drive Engineering Excellence?
  • Bring predictable innovation?
  • And build a great user experience?

If these challenges ring a bell, then this keynote is for you. Come experience the story of a young start-up's transformation.


Outline/Structure of the Keynote

What did we do to achieve the following:

  • Consumer First Thinking
  • Autonomy and Alignment (within the organisation)
  • De-risk ourselves

Learning Outcome

  • How to build a Product Discovery Culture
  • Benefits of Dual-Track Agile
  • Typical challenges during such transformation

Target Audience

Anyone interested in building products that matter!

schedule Submitted 3 years ago

  • Julian

    Julian - The Gamification of the on-boarding and Engaging People

    45 Mins
    Case Study
    According to Glassdoor.com that counts over 18 million users per month (15 millions are in USA) one new employee out of 6 quits his new job in the first 3 months. 1/3 of employees quit their job within the first 6 months. Out of this 1/3, 1 in 3 cited insufficient on-boarding services. Nearly 1/4 said that a properly managed on-boarding process would have helped persuade them to stay in their positions. Considering the average recruitment costs (the Head Hunter, the total hours dedicated to the candidates’ screening, the interviews, the tests, the final interview, the stress of the Team waiting for the new colleague or boss…), why are companies not paying attention to this very crucial moment in people’s careers? It is like going to a travel agency, book the trip of your dreams, the travel agent has promised you to send you to the most beautiful resort ever and when you land, the guy forgot to tell you it is rain season…
    Maybe we can offer a better plan after all.
    Learn how Etix Everywhere solved the issue of a high pace recruiting, correct on boarding and quick integration and engagement of new comers.
  • Noopur Pathak

    Noopur Pathak - The Magic knobs of Agile Digital Marketing

    Noopur Pathak
    Noopur Pathak
    schedule 3 years ago
    Sold Out!
    45 Mins

    My experiments with Agile Digital Marketing led me to tap into my own creativity and innovation.

    Being a marketeer, I never had the luxury to depend on a single technique for a longer period of time. With the change in technology, product attributes and customer expectations, everything changes everyday. Since Agile talks about adapting to the changing environment, I chose to club Agile and Digital Marketing practices to survive and grow in the shifting ecosystem.

    The journey began with breaking down Google Adwords marketing campaigns into smaller iterations than doing it at once. The results have been overwhelming both financially and emotionally. 15-20% of the budget allocated could be saved. 

    In this session, I share my journey 'Monomyth' to move from known to unknown and reach back home with newfound wisdom - 'The Magic knobs of Agile Digital Marketing'.