Story is a profoundly important device to unite design teams around a shared product vision. This powerful communication tool helps us retain information and empathize with others. As companies scale and teams sprint through product iterations, it’s easy to lose sight of how your product should fit into the lives of your customers. The best way to keep everyone pointed in the right direction is with a clear, compelling story—a story that will unite and guide teams towards success.

But how do we fold storytelling into our design practice? Aarron Walter uses real-world stories of product teams at Disney, Apple, Airbnb, Twitter, and more to show how storytelling improves team communications and elevates design practice.

 
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Learn how storytelling improves team communications and elevates design practice.

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