Brand as Experience
Successful companies know that brand is about more than aesthetics; it’s a tool for building and reinforcing strong emotional relationships with their customers—across touch points, over time. When you focus on creating positive customer experiences in each of those moments, your brand benefits. In this talk, Praveen Vajpeyi will show you how to leverage the powerful, symbiotic relationship between brand and experience—so that you can build deeper, more enduring relationships with your customers.
Leverage the powerful, symbiotic relationship between brand and experience.