With the penetration of the smartphones in India, as well as the accessibility and pricing of the data connectivity, Rural India is at the cusp of fundamental transformation and ready to adopt new business models for business and use.

Get the insights based on the digital engagement model with the rural audience.

 
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Outline/structure of the Session

With the penetration of the smartphones in India, as well as the accessibility and pricing of the data connectivity, Rural India is at the cusp of fundamental transformation and ready to adopt new business models for business and use.

Based on the use cases and learnings from supporting large domestic enterprises engage with their rural customer base to provide “uberized” services for Tractors & farm equipment, provide single click micro-finance loans as well as educating and sales of fertilizers.

Organizations trying to sell in the rural market have a need to have a different set of guiding principles, engagement models and tools for a customer engagement and enterprise management.

Learning Outcome

Get insights on the transformation expected for the rural areas and be able to attune their proposition for the rural audience.

Target Audience

Representatives from organisations who are trying to serve the rural market in India

schedule Submitted 3 weeks ago

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  • Prasad
    By Prasad  ~  3 weeks ago
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    Harshit, 

    Thanks for the proposal, can you please post your slides/ previous talks video. 

    Also please ensure that for the community what is the takeaway