How Agile Screwed Up Product Ownership, and 5 Things You Can Do to Fix It
Agile development has fixed lots of problems in software development, Companies using it consistently deliver working software more predictably than ever before. But, the software they make isn't necessarily better, or more successful in the market. Because the things we need to do to make a product successful aren't baked into agile development. And, in fact, strict adherence to common agile practice can result in even worse products.
This talk explains why and gives you 5 concrete changes to Agile development you can make to improve things. These aren't things your product owner or product manager must do. They're the things the whole team need to do. And, they're not easy things. But, they're necessary if you want to more consistently make products people love.
Software engineers, product owners, scrum masters, technical leaders and anyone interested in building successful products.