Thinking more product: Moving from Scrum to a dual-track agile approach

schedule Mar 21st 12:30 - 01:15 PM place Grand Ball Room 1 people 114 Interested

In this talk, Suze explores a case study from her recent work in a London agency, where, working for a large retail client, the programme of work moved from a project-based delivery model incorporating Scrum to a more product-based model. Drawing on aspects of Kanban, Design Thinking and Lean Startup, and implementing a dual-track agile approach, the team is now ‘thinking more product’.

Suze will delve into how the organisation has shifted to this model and how it coped with the change. She will talk through some of the difficulties that she experienced along the way and how these issues were mitigated, and provide take away techniques to help in your organisations.

 
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Outline/Structure of the Case Study

This talk is an in-depth look at a recent case study of an agency and clients’ move to a more product-focused delivery model. Suze has worked in digital and project management for the last 14 years, and seen the dial shift from Waterfall to more agile delivery methods, and now the move to ‘thinking more product’. This case study focuses on a programme of work for a large retail client, and how the ways of working were changed to implement dual-track agile. These new processes cover aspects of Kanban, Design Thinking and Lean Startup, adapting the existing Scrum model to drive the customer-first approach.

Any organisational and client changes need bedding in, and Suze will talk about how these methods were implemented with the internal agency team, the client and the third parties involved, discussing the pain points and how the process was adapted and improved.

Suze will give practical tips and tactics on how to move to a more product and design-led approach, whilst not sacrificing the development process. She will also demonstrate how to implement these new processes into existing organisational structures, looking at the methods involved in bringing the product-focused, customer-first approach to the forefront.

In this talk, Suze will cover:

  • The agency's previous Scrum model and the pitfalls for design
  • The dual-track agile approach
  • Implementing new processes and a blend of frameworks
  • The move to a customer-first and more product way of thinking

Learning Outcome

The main outcome of this session, will be tips on adapting current agile ways of working, and how to adapt your approach and bring in new processes in organisations, looking in particular at the dual track approach, and a more product/services customer-first focus.

Target Audience

Project and product managers, anyone leading digital agile / design-led projects

Prerequisites for Attendees

It is not necessary to know anything, although an interest / some knowledge of agile processes is beneficial. This talk is aimed at Beginner / Intermediate level.

schedule Submitted 7 months ago

Public Feedback

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  • Prasad
    By Prasad  ~  6 months ago
    reply Reply

    Thank you Suzanna for the proposal. Do you think this topic is apt for consideration under Design innovation track.. 

     

    Cheers

    P

    • Suzanna Haworth
      By Suzanna Haworth  ~  5 months ago
      reply Reply

      Hi Prasad, just wanted to check if you needed any further information?

      Thanks

      Suzanna

      • Tathagat Varma
        By Tathagat Varma  ~  5 months ago
        reply Reply

        Sazanna, the agile implementation story is rather common from past speakers and conferences. I do find the experience of dual track worth diving deep into, as that might be a bit new and relevant for the attendees. However, 45 minutes might be a bit long for that. Does it make sense to repurpose the talk more around dual track, and/or submit in the design innovation track if that is a better fit over there?

        • Tathagat Varma
          By Tathagat Varma  ~  5 months ago
          reply Reply

          We are finalizing the proposal and need final clarity on some of the questions. Also, please share video of any of your past talks.

          • Suzanna Haworth
            By Suzanna Haworth  ~  5 months ago
            reply Reply

            Hi Tathagat,

            Apologies for the delay, I have been away. I agree that the focus is on the dual-track approach - this was what I intended, however the weighting of the description might have seemed more about adapting agile. The method of implementing the dual-track approach was about how we adapted current agile processes, therefore this is more ingrained throughout. 

            I've reworked the title and descriptions - let me know if you think that is more suitable?

            There's a video link to a past talk within the section of links, however most recent ones haven't been recorded.

            Thanks
            Suzanna

    • Suzanna Haworth
      By Suzanna Haworth  ~  6 months ago
      reply Reply

      Hi Prasad,

      I’m not a designer myself, but the team using these new ways of working were mainly Design and UX so it could be applicable to Design Innovation. Who is likely to make up the audience of the Design Innovation day?

      Thanks

      Suzanna