Peer Review by Embracing Design Thinking

Design is a journey of discovery and as rightly said every design is complex but a little thinking added to it could give you happy customer.

Every organization comes across complex problems and with an approach of breaking those complex problems into small chunks and then addressing them one by one is always a go-to approach. In general terms, there ain’t any flaw with this approach infact it has always turned out to be one of the efficient way of tackling the complex problem.

In last few years design thinking technique has gained a lot of interest and implemented across varied project irrespective of the business domains.

Embracing design thinking helps create new products that adapt to changing market conditions. It’s also realistic: All businesses must become more service-oriented and offer a stronger “customer experience.” As the distinction between products and services blurs, so does the distinction between consumer and producer.

One of the complex came on our way too when we were given a task to build “Peer Review Solution” application used for helping editors throughout their journey which begins from finding peer reviewers for the paper/submission they have got for their journals till finally providing the final decision to publish or not to and not to forget the key part of journey of getting and consolidating the reviews received.

This project sounded very easy initially but it was a core customer centric project we ever did and hence meeting their need was the key to success of this project.

This is where Design thinking technique was implemented by us and was made tangible using its five key elements to create an customer centric optimum, high performing application. In this session, we present a case study of this implementation along with our results and learning’s.

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Outline/Structure of the Case Study

Session will start with a quote and will progress keeping in mind key elements of design thinking and resulting into the learning and outcome of the process we applied.

Learning Outcome

1. Great Knowledge about Design Thinking

2. Great understanding of problem statement.

3. How a workshop or surveys can be of great help.

4. How important and difficult to make customer happy and keep them happy too.

5. Motivation in everything is key if not primary but functional.

6. Creating a WOW factor is all it needs.

Target Audience

Anyone interested in knowing how embracing design thinking can actually change the way we see problem and tackle the same while moving away from traditional way of viewing and solving the problem

schedule Submitted 7 months ago

Public Feedback

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  • Jeremy Kriegel
    By Jeremy Kriegel  ~  6 months ago
    reply Reply

    I like that you have a concrete case study to present. Can you elaborate on your outline & timing? Also, do you have any video of you presenting at other events? If you are a first-time conference speaker, that's great too. Do you have any video of any kind of presentation you've done in another setting?

    • Rahul Saxena
      By Rahul Saxena  ~  6 months ago
      reply Reply

      Hi Jeremy,

      Thanks for the review, well since its my first conference hence dont have video as such to present.


      My Outline will be pretty much simple I will start of with some introduction of what my organization deals in and then where exactly my project contributes in and then will start of with what is Peer Review and the problems faced by me and my team initially and then how we introduced design thinking approach and progress with its different principles and solved the problems/hurdles faced along and in between some interactive situation based questions and building each user personas simultaneously. I would finish off with my complete presentation in 25-30 minutes.

      Do let me know if any additional details are needed, trust this answer your question.




  • Priya Patra
    By Priya Patra  ~  7 months ago
    reply Reply

    Hi Rahul,

     Thank you for submitting your proposal, I like the concept of applying design thinking for paper review. Could you Please elaborate on the

    1. Learning outcomes, right now it seems a little generic

    2. More on how design thinking was applied to the problem




    • Rahul Saxena
      By Rahul Saxena  ~  7 months ago
      reply Reply

      Hi Priya,
      Thanks for reviewing my proposal,please find below answers to your above query;
      1. Learning outcomes -
      * New way of problem solving and thinking towards the approach
      * How to bring different thought on one table and decide collaboratively what is best.
      * User journey mapping/personas was helpful for each team member to understand the problem statement.
      * Getting to know the power of What is? What if? and What WoW?
      * Knowing and implementing collaboration

      2. How Design thinking was applied to problem?

      As it was a greenfield project where the team assembled and team members recruited where all from some other background and wasn’t knowing about how peer review business work or publishing business to be more precise. Hence applying design thinking was valuable to us because it gave us the idea of problem statement first and which made us as a team more clear on what is required and then by going through  by going through user journeys or personas not only to business but to team all together it gave us a strong idea of pain areas of each user and then also it helped us to see What if from the solution side and then at last along with business and end user help we created the What Wow which at last gave everyone along with each stakeholder, end user a sigh of satisfaction and also a complete picture of what we are going to build, how will it fit in over all picture and what will be the USP. It also helped us in getting the MVP and deliver the product in iteration.

      Do let me know if further explanation is needed.