Remaining innovative - struggle story of a growing start-up
Being a start-up we are discovering new business models and experimenting new client behaviour. Our platform is a B2B insurance digital platform which redefines customer experiences of an Insurance retailer / broker. Having 7 paying customers, now all of us are spending time with client on boarding and removing blockers related to legal, contracts and procurements process. We thought we are smart in having a separate team to focus on new discovery / new ideas so that our creative juices keep flowing in the midst of all the chaos of client on- boarding etc.. but this turned us into dysfunctional discovery - delivery teams, we started becoming silo organisations one focusing on discovery and other focusing on delivery.
This case study is about how we experimented a dual track model to regain our agility in experimentation and discovery.
Outline/Structure of the Case Study
Business agility via Dual track agile ways of working < inspiration from Jeff Patton’s excellent article> - 5 minutes
The difficulties of ‘marrying’ Discovery and delivery – 5 minutes
The Discovery-Before-Delivery Fallacy (or Water-Scrum-Fall) -5 minutes
The practicalities of these at our place the case study – 25 minutes
Use FB messenger to help customer to find right travel policy
Ideas - sync up with business strategy and OKRs ( Objectives and Key results)
Objective : Enable cross sell insurance
Key results : Increase buyer - seller interactions by X%
If we build a Fb Bot to help users find a travel policy
Then we will drive traffic to the broker site
We will know we are right because % user make an enquiry
Will they interact, why they interact ? how will they interact?
Allow users to message HugHub via messenger for 8 hours to gauge interactions
Create unbranded Fb page for staff to search Hug
Mimicking a bot message -
Needed to services customer enquiry < policy renewal etc..
Not only enquiries but for customer service
Open up for existing high value personal insurance customer
Part of the discovery
What is the problem?
Are we solving the right problem
Whom are we solving for?
How will you know you have succeeded?
With discovery we also do story mapping to understand various scenarios
Outcome of discovery
will they buy/pay/ use it < valuable>
Can they use it < usable>
Can we build it < feasible>
will stakeholders support it
Once discovery met the KR we will create stories
Making business to think Output Vs Outcome
Dangers of roadmap
Business agility via Dual track agile ways of working
Ideas for hypothesis and experiments
Point of view on how to be innovative on a tight client on-boarding programs
Product Manager, agile leads, Designers
Prerequisites for Attendees
Basic of product management, agile ways of working
schedule Submitted 11 months ago
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