location_city Bengaluru schedule Mar 21st 12:30 - 01:15 PM place Grand Ball Room 2 people 31 Interested

Design Thinking has been developed as an approach to resolve issues outside of professional design practices -business and social contexts are great examples. Since the framework integrates classic creative problem-solving with art and design methodologies, it matured as a flawless and flavorful strategy for innovation.

Nowadays, even large bureaucracies like the Veterans Administration and IBM use Design Thinking to explore the experiences of key stakeholders and search for insights that allow them to improve product, services and processes.

Not every design thinking project is a success, of course, but as a risk management approach, few innovation methodologies compete with this strategy. As companies continue to adopt agile, Design Thinking gains traction as the right tool to create an intimate connection with final users, uncover the true needs and problems, and propose less risky solutions.

In this interactive talk you will be walked through the 12 steps we followed -for 12 weeks- to understand homelessness, uncover the real issues and propose new concepts. You will be surprised, not only by the insights we found but also by the power of the framework. After listening to this real-life example, you will leave the room looking for opportunities to apply the framework on a daily basis.


Outline/Structure of the Case Study

1) BUILDING CONNECTIONS (speaker-attendees, attendees-topic) - 13 minutes

+ 3-min Talk [ The homelessness issue. Social issues. Lack of knowledge ]

+ 5-min Three Rounds of Standing Survey [ Agile vs Lean. Lean vs Design. Agile vs Design Thinking ]

+ 5-min Auditorium Sharing [ Crowdsource definition and uses ]

2) MAKING THE POINT - 22 minutes

+ 17-min Talk [ The process we followed. Step-by-step framework. Findings and insights. Results ]

+ 5-min Graphic Organizers [ Framework summary. History brief. Forms used. Types of prototyping ]

3) FINAL MESSAGE and Q&A - 10 minutes

+ 3-min Talk [ A few takeaway quotes and actionable plan ]

+ 7-min Q&A

Learning Outcome

  • Gain a deeper understanding of the Design Thinking process.
  • Identify steps and available tools and techniques.
  • Get a replicable example of how to apply the framework in different scenarios.
  • Learn low-tech approaches to test hypothesis and concepts.

Target Audience

Anyone looking to witness a real-life journey through the Design Thinking process.

Prerequisites for Attendees

Noting in particular.

schedule Submitted 1 year ago

Public Feedback

comment Suggest improvements to the Speaker
  • Jeremy Kriegel
    By Jeremy Kriegel  ~  1 year ago
    reply Reply

    I like the practical application of this to a non-software problem. I wonder if the findings are similar to the situation in India, which seems to have a significant homeless issue.

    Also, not sure what is meant by Three Rounds of Standing Survey, but that is minor.

      By RICARDO ABELLA  ~  1 year ago
      reply Reply

      Thanks for your comment Jeremy.

      The findings (called "insights") are pieces or building blocks that explain the world of a user. We learned that homelessness has physical, mental and emotional implications and consequences regardless of race, age or geography.

      One of the opening sentences is, "I'm from Colombia and traveled all over Latin America. Over time I got a good grasp of what homeless means in a developing country." Another one is, "A few years ago, when I moved to the United States, ..."

      I might change/adjust some numbers and statistics specific to US and Washington, DC. However, the big portion is about the Design Thinking process -research, insights, prototyping, testing -which are applicable in a global context.

      Standing Survey is a technique where attendees walk around and quickly gather topic-related information from others. Then, they will report these facts to their table groups. If the room I get is an auditorium, the activity might be replaced by Pair-Share. Either technique is aimed to create "connections" between the topic and the attendees.