Adding insights, adding value: fitting user research in an agile cadence
Shipping your digital product is good, shipping desired features and functionalities is better, and shipping those artefacts in a form that is both highly usable and perfectly fit for purpose is even better.
User research has a long standing reputation of requiring highly technical skills and large amounts of time. Although some topics do require a dedicated research effort to bring meaningful insights, a lot of product insights can be gathered through smaller, repeated research endeavours, and benefit the team by bringing needed clarity in a timely manner.
Designers are not often taught well how to strategise their effort to deliver value incrementally. Borne of my experience or validated by practice, the techniques and recommendations I will share can be brought in and shared with all, and benefit the entire team including the stakeholders.
In this session, I'll share my experience of over 10 years as a designer and researcher on agile teams, as well as my experience as an agile coach supporting teams featuring developers and designers.
Outline/Structure of the Talk
- WHEN Timing of research related to design and coding, to deliver maximum value, over the course of a product's lifecycle
- WHAT Overview of research activities which don't rely on extensive skills and experience
- HOW Letting of design "ballast": the counter intuitive strategies to identify early if a design works
- progressive elaboration of an IA,
- realistic content,
- end to CTA tasks.
- Types of research and when to apply each
- Design tactics to fit in with agile cadences and rapid loops of learning
- What skills are really needed for agile research
Designers, Product Owners, Developers as well as Coaches and Scrum Masters
Prerequisites for Attendees
Some experience of working with UX designers will help make the most of the session.
schedule Submitted 9 months ago
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