schedule Mar 22nd 10:00 AM - 06:00 PM place Mars shopping_cart Registrations open on Dec 12 09:00 AM IST

Researching users and testing with them is both simple in principle and hard in practice. With the best intentions and little training, anyone can get started, however bringing in robust and valid insights requires a little bit more skills.

After having worked with entrepreneurs and agile teams where testing and researching fell onto the Product Owner or Business Analyst, I've identified key user research skills that help non-designers strengthen their research, make it easier, and result in greater trust in the findings.

In this workshop, focused on both exploratory research, where you learn about users and the problem, and explanatory research which is focused on observing reactions and interactions from being shown something, I'll share basic techniques and recommend tried-and-tested tools to help improve both the quality of the research and its findings, and the ease and confidence in conducting the research.

I'm a ux designer and researcher with over 10 years experience researching users all over the world. I've developed agile research practices that allow for good research within agile cadences, ensuring the team is always supported by genuine, robust insights.

This workshop has been given previously at deliver:agile 2018 and at Product Development Days 2017.

 
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Outline/structure of the Session

  • fundamentals: the 5 steps of research
  • practice
  • diving deep into what makes good research: biases and language
  • practice
  • getting to done: analysis and reporting
  • practice
  • Q&A

Learning Outcome

Designed for people who've never trained formally in research and who would like to either start researching or become better researchers, this workshop includes a mix of learning and practical exercises and focuses on giving a robust foundation to apply research to anything, using techniques that will help with any enquiry, from recruitment to having better conversations with children.

More specifically, you will learn about:

- discussion guides: how to write them and how to use them

- recruitment of participants

- excellent facilitation

- efficient note-taking

- recording sessions: the kit, the software, the set-up

- sharing the insights successully

Target Audience

Anyone tasked with or interested in conducting user research: Product owner, business analyst, designer. Also relevant for coaches and scrum masters to help at helping the team.

Prerequisite

None. This session is open to all and doesn't require any knowledge of research.

schedule Submitted 3 weeks ago

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