Every person working in an agency that delivers digital services or applications to their clients has faced the typical customer that wants a fixed price project delivered yesterday.

With these kinds of requests, you are facing a situation where two corners of the famous iron triangle are already set in stone but you still have to deliver on your high-quality standards. You are left behind with the question of how will I deliver this project in an agile way?

This is one of the problems we were facing with our agency when we decided to move from a waterfall to an agile project approach.

Recent experience with a delivery model that seems to be waterfall to the customer but is still agile following a scrum approach shows the benefits of a hybrid model for both clients and agency.

I will walk through the process of adopting an agile approach for a digital agency with multiple teams and timezones involved that transitions from a waterfall environment into the agile world.

The learnings from the agency can be transferred to other organizations where the management primarily is used to fixed budget waterfall projects and tip their toes into the agile world.

The session will bring insights and help to teams that deal with fixed and scopes, moving scopes and teams and organizations that go on the journey from waterfall to agile in a distributed SMB organization.

 
 

Outline/Structure of the Talk

  • The struggle of fixed priced projects in an agency
  • Planning the switch to an agile agency
  • The transition from waterfall to agile
  • Why agile is still hard to understand for a client
  • Experiences, processes, and tricks
  • How to keep a client happy in an agile environment

Learning Outcome

The outcome of the presentation should be some takeaways from our learning experiences that attendees can take back to their work environment, either coming from an agency as well or working in the digital space with that kind of customers. Experiences, processes, and tricks that can be used based on our learnings.

  • Experiences, processes, and tricks
  • How to keep a client happy in an agile environment

The learnings from the agency can be transferred to other organizations where the management primarily is used to fixed budget waterfall projects and tip their toes into the agile world.

The session will bring insights and help to teams that deal with fixed and scopes, moving scopes and teams and organizations that go on the journey from waterfall to agile in a distributed SMB organization.

Target Audience

Managers, Scrum Masters, Product Owners, Project Managers, Developers

Prerequisites for Attendees

None

schedule Submitted 6 months ago

Public Feedback

comment Suggest improvements to the Speaker
  • Shane Hastie
    By Shane Hastie  ~  3 months ago
    reply Reply

    Hi Sebastian

    Thanks for your submission.

    This seems to be quite focused on a specific market niche - how will the story you tell apply to organisations that are not digital agencies?

    Thanks

    Shane

    • Sebastian Klett
      By Sebastian Klett  ~  3 months ago
      reply Reply

      Hey Shane, 

      thanks for your feedback, I will update my presentation description and outline how the presentation will apply to other organisations as well.

      Thanks,
      Sebastian

      • Sebastian Klett
        By Sebastian Klett  ~  3 months ago
        reply Reply

        Hey Shane, 

        I have added some additional information to the end of my description that will hopefully explain a bit more that it's not only applied to digital agencies.

        Cheers,
        Seb


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