Any organization’s ability to focus on what matters most to their customers is directly related to their ability to get valuable feedback from them. While more and more organizations embrace agile practices during the development of their services, they often lack in how they collect feedback and therefor don’t get the benefits they are after. After all, what is the upside to investing in being able to pivot, if there is no information available to guide the direction of that pivot?

The fact that many roadmaps leave little room for flexibility significantly contributes to this and building powerful roadmaps is a really hard task. How does one get feedback about a house without building it completely? How does one give feedback about a car without being able to drive it around the city for a couple of hours?

This session will provide you with practical techniques on how to build a powerful roadmap for your product or service, one that allows any organization to get valuable feedback from their customers. The session is based on ideas from the draft book Powerful Roadmaps.


Outline/Structure of the Talk

  • 3 min: Introduction of the speaker
  • 7 min: Exploring challenges with product roadmaps
  • 20 min: What is a powerful roadmap, how can we create one?
  • 10 min: Wrapping up and closing
  • 5 min: Q&A

This session has been provided at the Regional Scrum Gathering in Toronto in 2018 and at Gatineau-Ottawa Agile Tour in 2018, both times with stellar feedback.

Learning Outcome

Powerful roadmaps allow:

  • for real prioritization instead of scheduling
  • the customer to help with prioritization
  • flexible delivery
  • delivery of concrete value at every milestone
  • the biggest risks to be addressed early in the project
  • to get additional value from the risk management process

Target Audience

product managers, team leads, architects, business analysts, project managers

Prerequisites for Attendees

Have an high level idea of how product development is done

schedule Submitted 3 months ago

Public Feedback

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  • Shiv Sivaguru
    By Shiv Sivaguru  ~  2 weeks ago
    reply Reply

    This is an important topic.

    But, the points you have outlined may need more time than a 20 minute talk.

    How do you intend to maximize the benefit for the audience?

    While the submission is classified as a talk, and based on the upcoming book, will you also be sharing any experiences of using these techniques and the context in which each of these would be best applied?

    • Gino Marckx
      By Gino Marckx  ~  1 week ago
      reply Reply

      Hi Shiv

      Thanks for the feedback.

      The intent of the session is to make participants consider an alternative process to build a valuable roadmap, based on things that should already be known. You are right, it won’t be possible to tell everything there is to tell about powerful roadmaps in just a 45 minute session, but it will be enough to have the audience walk away with concrete ideas to apply on the job.

      I will of course also provide examples and pitfalls  

      This session has received great feedback when presented in the Regional Scrum Gathering in Toronto and GOAT in Ottawa, as well as during corporate sessions. The feedback touched on the immediate applicability. 

      Kind regards


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