Don't hire more coaches, increase your coaching capacity!

Many organizations have difficulty hiring coaches to support their teams in applying agile principles and practices. As a result, many teams are left to their own devices and often face challenges that can lead to mediocre results and even demotivated teams, quite the opposite what the introduction of agile principles intended to achieve.

I believe that many organizations are trying to solve the wrong problem. It is not the lack of coaches on the market that is causing the lack of support for the teams, but the lack of coaching capacity. What if there are alternative ways to address this redefined problem besides only hiring more coaches?

I have helped small and large organizations increase their coaching capacity with programs that structure coaching for both the coaches and the teams. Join this session to hear about these experiences and understand how you as well can gradually increase the coaching capacity of your teams.


Outline/Structure of the Workshop

The participants will be guided through a facilitated workshop where they will brainstorm answers to short and focussed questions, gradually leading them to strategies to increase coaching capacity within organizations. Throughout, strategies that I applied in organizations will be discussed to validate the outcomes of the answers and point out the challenges with some.

  • What is coaching really?
  • What are the reasons that many teams lack the support they need?
  • Redefining the problem
  • Brainstorming aspects of the solution
  • Successful strategies
  • Examples from the industry

At the end of the workshop, I will wrap up elaborating a concrete successful strategy for a large multinational organization, receiving praise from the customer for the approach and outcomes.

Learning Outcome

  • Learn about the reasons why agile transformations achieve mediocre results
  • Understand the real problem with coaching teams
  • Learn strategies to address that problem
  • Learn about specific situations and organizations, the successes and the challenges with the suggested techniques

Target Audience

Coaches, Leaders, Decision Makers

Prerequisites for Attendees

Participants should have a basic understanding of what coaching really is, what it is trying to achieve.

Participants should understand the basics of agile principles.

schedule Submitted 8 months ago

Public Feedback

comment Suggest improvements to the Speaker
  • Balaji.M
    By Balaji.M  ~  5 months ago
    reply Reply

    Hi Gino,

    Thanks for submitting the proposal and the topic is trying to address the problem (Creating Agile Coaches) which organisations are facing during Agile adoption.

    I like these aspects of the submission, and they should be retained:

    • Elevate team members, Agile Thinking, Define Metrics & Creating Community

    I think the submission could be improved by: providing more details like

    • update the Outline/Structure section with timings and techniques which you will be using during facilitation.
    • update the slides with more details like what would be the approach to identify the team members who can be a coach
    • approach on how elevated team members can be evaluated
    • Slides 33 & 34 contains high level details.

    Since it's going to be 90 min workshop, we feel the information provided in the outline and slides are at high level, would request you to update the proposal so that it can be lot of takeaways.



    • Gino Marckx
      By Gino Marckx  ~  5 months ago
      reply Reply

      Hi Balaji


      Thank you for the feedback. 
      In fact the session is not just about training coaches. It is about how an organization can solve the problem of needing more coaching capacity without hiring more coaches. This session is inspired by transformations I have run and starts with a case study.

      It is a workshop, intended to teach participants how to address this problem in their own situation. Hence the slides merely provide guidance and theoretical background for the work that participants will do in small groups. The solutions that the participants come up with are not necessarily the ones that I used in the transformations I lead. The final slides then explain the solution I have successfully implemented.

      The interactive and unscripted nature is the workshop requires me to work with a whiteboard or flip charts for the workshop session as I can impossibly predict what solutions the participants will bring to the table.

      I have run this session before with great feedback, that lead to innovative solutions and great energy to address transformations using alternative approaches. 

      Please let me know if, given the background above, you still feel the slide deck requires more slides. 

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