Passionate Product Ownership

It is important to have a perfect value proposition for your product. So during planning your product vision and goals, its critical to think about how you will attract the end users with the core offerings of your product.

Having an idea for a new product is great. But its not enough. What you need is a vision that guides everyone involved in making the product a success: Product Management, Development, Marketing, Sales and Support.

In our session we will talk about defining and identifying Product goals and vision, Creating a value proposition and Product discovery. As, once you start building your product, sharing your product proposition will help your developers and designers understand the “why” behind what they are building and help to develop user empathy. Focusing on the product’s value will improve the lives of your target audience and they would feel like they have superpowers.

 
 

Outline/Structure of the Talk

  • Defining and identifying product goals and vision
  • Creating a value proposition
  • Exercise 1: Innovations games
  • Product discovery
  • Creating user persona
  • Exercise 2: User persona and Prototyping

Learning Outcome

  • Creating a Product vision and goal for your product
  • Creating value proposition
  • Understanding the target audience
  • Empowering you and your team to create valued product

Target Audience

Everyone involved in making the product a success: Product Management, Development, Marketing, Sales and Support.

schedule Submitted 4 months ago

Public Feedback

comment Suggest improvements to the Speaker
  • Shiv Sivaguru
    By Shiv Sivaguru  ~  2 months ago
    reply Reply

    What are the assumptions about the attendees? 

    Since you say that one of the learning outcomes is to create a product vision and goal for their product, should the attendees be only product managers, having their own products or would you be using a sample product or case to help them develop the vision.

    Once this is created in this session, would you also touch upon aspects of validation of these?

    • Sarika Nagvekar
      By Sarika Nagvekar  ~  1 month ago
      reply Reply

      Hi Shiv,

      Thank you for your questions. 

      Everyone who is part of the product development journey can attend our session as knowing the product vision is important for every role.

      We will use  a sample product and execute an innovation game called “Product Box” with the attendees, where they would define the vision, create the value proposition.

      As part if validation we are going to touch upon user personas and discovery.

      Thank you
      Sarika

       

      • Shiv Sivaguru
        By Shiv Sivaguru  ~  1 month ago
        reply Reply

        Sarika,

        Thanks for the response.

        I have seen teams take much longer than 15 minutes for the product box type of activities.

        Since you plan to have 2 activities in the 45 minute session, would you be able to manage the time and still leave the participants with some learning take away?

        another curiosity question: why is the persona exercise coming after the value proposition exercise? or did i not understand it right?

        • Sarika Nagvekar
          By Sarika Nagvekar  ~  1 month ago
          reply Reply

          Hi Shiv,

          Yes we will manage, as done before.

          We have the persona as part of the validation exercise, and so we have it at the later part once the proposition is defined.

           

          Thanks
          Sarika

  • Jeremy Kriegel
    By Jeremy Kriegel  ~  2 months ago
    reply Reply

    Thank you for submitting this talk.

    How does passion come into play in this talk? It certainly makes for a catchy title, but it isn't clear how the theme runs through the content.

    Can you please provide a link to a video of a prior talk either of you (or both of you) have given? If nothing is available, can you record a brief 'trailer' for this talk and link to that?

    Also, please provide a more specific breakdown of how you will use the time. 

    I look forward to learning more about your talk.

     

    • Sarika Nagvekar
      By Sarika Nagvekar  ~  1 month ago
      reply Reply

      Please find the specific breakdown as requested.

      • Introduction – 3 mins (slide presentation)
      • Defining and identifying product goals and vision – 2 mins (slide presentation)
      • Creating a value proposition – 2 mins (slide presentation)
      • Exercise 1: Innovations games – 15 mins (interactive game)
      • Product discovery – 2 mins (slide presentation)
      • Creating user persona – 2 mins (slide presentation)
      • Exercise 2: User persona and Prototyping – 15 mins (interactive game)
    • Kanchan Tandel
      By Kanchan Tandel  ~  2 months ago
      reply Reply

      Hi Jeremy,

      Thank you for your feedback.

      We had not recorded any of our earlier sessions. We will work on the "trailer" you requested and would get back to you in a week's time.

      Thank you again.

       

  • Jeremy Kriegel
    By Jeremy Kriegel  ~  2 months ago
    reply Reply

    I look forward to your video.

    Also, what sets this talk apart from other talks on defining product value? This is a fairly common topic and one every PO should be familiar with. What are you teaching that is new or unique?

    Would also love to understand the 'innovation games' part of the talk. That sounds intriguing.

    • Sarika Nagvekar
      By Sarika Nagvekar  ~  1 month ago
      reply Reply

      You are right Jeremy. The topics are fairly common for a PO, but we are going execute innovations games which makes user discovery easier through the magic of gameplay.

      We will use sample product and execute an innovation game called “Product Box” with the attendees, where they would define the  vision, create the value proposition and also going to touch upon user personas.

      Thank you
      Sarika