location_city Virtual schedule Oct 14th 04:55 - 05:15 PM place Online 1 people 2 Interested

“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth in the end because once you get there you can move mountains.”

How keeping things simple can help build better products. I will share personal experiences and a case study where through simple techniques of using pen and paper, we could built powerful prototypes that validated our hypothesis and gave us the confidence to move into the delivery phase. All of this without a single piece of code written. This ultimately led to the building an innovative product that is helping scientists across the globe conduct experiments successfully and helping the field of science and medicine move forward.


Outline/Structure of the Experience Report

  • People often confuse and use the words simple and easy interchangeably. I begin by disambiguating that.
  • I will share a couple of products that have stayed like that for over a century and how 'simple' products that do the job right, are more powerful than the ones with fancy bells and whistles.
  • I will then share my own experience of introducing simplicity through the story of 'Pen & Paper'
  • How through using pen and paper, we could build powerful prototypes that validated our hypothesis and gave us the confidence to move into the delivery phase. All of this without a single piece of code written.

Learning Outcome

  • How complex product development can begin with simple things that don't need much investment which can be used to validate product ideas, de-risk delivery and enter product development with confidence
  • Design thinking - How we can keep things on a pen and paper, build personas, understand user needs, create prototypes - all of this without having the need of any piece of code written or to buy expensive software
  • Make people understand the concept of 'pen & paper' in a metaphorical way, and not in a literal way, and how such simple techniques may help them in their environments. This may not work in all cases and it is important to call that out as well.

Target Audience

Product Managers, UX Designers / Researchers

schedule Submitted 1 year ago

Public Feedback

comment Suggest improvements to the Author
  • Oana Juncu
    By Oana Juncu  ~  11 months ago
    reply Reply

    Hi Munish,

    Thank you for your submission.

    Can you give a flavour of what simple is for you in the description and why simple is important? From what perspective will you address the importance of simple? UX, Performance, finance...?

    Kind regards,



    • Munish Malik
      By Munish Malik  ~  11 months ago
      reply Reply

      Hi Oana, thank you for your comment. For me, “simple” is something that can be understood without difficulty. However, that does not mean it can be achieved without difficulty. In fact that is why achieving simple is much harder than complex :). That is the paradox I plan to unravel in my talk.

      The answers to your comment, I have attempted in the slide deck that I have attached. In my talk, I will explain how simplicity inspired me and my team in aspects of UX, tech, business prioritisation, team organisation etc.

      Does this help? Do you think I should add this information to the description of my talk?

  • Rahul Saxena

    Rahul Saxena - Peer Review by Embracing Design Thinking

    Rahul Saxena
    Rahul Saxena
    Sr. Business Analyst
    schedule 1 year ago
    Sold Out!
    45 Mins
    Case Study

    Design is a journey of discovery and as rightly said every design is complex but a little thinking added to it could give you happy customer.

    Every organization comes across complex problems and with an approach of breaking those complex problems into small chunks and then addressing them one by one is always a go-to approach. In general terms, there ain’t any flaw with this approach infact it has always turned out to be one of the efficient way of tackling the complex problem.

    In last few years design thinking technique has gained a lot of interest and implemented across varied project irrespective of the business domains.

    Embracing design thinking helps create new products that adapt to changing market conditions. It’s also realistic: All businesses must become more service-oriented and offer a stronger “customer experience.” As the distinction between products and services blurs, so does the distinction between consumer and producer.

    One of the complex came on our way too when we were given a task to build “Peer Review Solution” application used for helping editors throughout their journey which begins from finding peer reviewers for the paper/submission they have got for their journals till finally providing the final decision to publish or not to and not to forget the key part of journey of getting and consolidating the reviews received.

    This project sounded very easy initially but it was a core customer centric project we ever did and hence meeting their need was the key to success of this project.

    This is where Design thinking technique was implemented by us and was made tangible using its five key elements to create an customer centric optimum, high performing application. In this session, we present a case study of this implementation along with our results and learning’s.