Strategic Agility : For uncontested market space

While the market space is composed of known and unknown market space. i.e. industries in existence today and industries not in existence today. Usually strategies are good enough to compete in known markets and built on past experience because the competitive rules of game are pretty much known. The focus is to outperform their competition and grab a greater share of existing market space by exploiting the demand.

In this, presentation we will look into why the competitive strategic approach is not enough to seize the new profit or growth opportunities in unknown markets. In practice, the competitive strategy creates the market space crowded and reduce the prospects for profits and growth by making products more as commodities. The presentation will introduce the idea for, how to envision a product strategy to create a uncontested new market space that made a competition irrelevant?

 
 

Outline/Structure of the Talk

  • Presenter Introduction
  • What is in it for the audience
  • Background on known markets and competitive strategy
  • Impact of competitive Strategy
  • What is Innovative product Strategy
  • Why innovative strategy required to tap uncontested markets
  • Overview of tools and techniques
  • The concept of Value Innovation
  • Audience Interaction

Learning Outcome

What do we mean by known and unknown market space?

When the market becomes saturated, then what should be the strategic choice?

What is Innovative Product Strategy?

How Innovative product Strategy helps tapping the uncontested market?

Tools and techniques to carve out Innovative product strategy

The concept of value innovation

How culture at the root plays a vital role in developing this sort of strategy at organization level?

Target Audience

Executives, Leaders, Managers, Coaches, Product Managers

schedule Submitted 3 months ago

Public Feedback

comment Suggest improvements to the Speaker
  • Deepti Tomar
    By Deepti Tomar  ~  2 days ago
    reply Reply

    Hello Parvinder & Amit,

    Thanks for your proposal!

    To help the program committee understand your presentation style, can you provide a link to your past recording or record a small 1 mins trailer of your talk and share the link to the same? 

     

    Thanks,

    Deepti

  • Jeremy Kriegel
    By Jeremy Kriegel  ~  2 months ago
    reply Reply

    Thank you for submitting this talk.

    Is this similar to the red ocean/blue ocean concept?

    Can you add in the approximate timing for the different parts of your talk? Is there a way to add in an exercise to help cement the concept in attendees minds?

    • amit agarawal
      By amit agarawal  ~  3 weeks ago
      reply Reply

      Hi Jeremy,

      Yes, you are correct; it is very much related to Blue Ocean (BOS).

      It is possible to add an excercise, but, in that case, the time should be longer than 45 minutes. 

      Sure, we can add time wise agenda of the talk to make the things more clear.

       

      Regards,

      Amit 


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