location_city Virtual schedule Oct 14th 12:00 - 12:45 PM place Online 1 people 8 Interested

We usually underestimate how difficult the Product Manager or Product Owner role is. If we think about how much energy and how much brain they need to be able to generate creative ideas, be full of insights and handle market feedback – this is definitely the hardest role ever. Hopefully we have research in neuroscience that helps to understand how insights happen, how to improve decision making and how not to fall into confirmation bias (and some other biases that spoil how clear we see the situation). This talk will share ideas and tools that will help Product Managers to create even better products and keep brain fresh and creative.


Outline/Structure of the Tutorial

Presentation structure:

0.00 - 5.00 Intro and structure presentation

5.00 - 15.00 How much energy Product Owners need to be effective at their job (spoiler, 70% and this is the highest amount among all Agile roles, Scrum Master needs only 55%, Agile Coach can be effective with 60%). Owner – is the most difficult role according to brain requirements.

15.00- 20.00 Neuroscience of creativity – what identifies how good people are at creating non trivial ideas

20.00 - 25.00 Where insights come from, prerequisites and brain waves

25-30.00 How to improve linear decision making and help insights to become real product (with questions to the audience with self reflection)

Practice in insight creation

30.00 - 35.00 How different brain networks work and how to turn on your creative one

35.00 -40.00 practice abd self-reflection about your brain productivity type

40.00 -42.00 The main difference in brain work between Managers and Product Owners (Managers)

This talk is based on my recent study in Neuroleadership Institute, where I got huge amount of useful information that can be applied to different Agile roles. I've delivered parts of it in my current training with great feedback (neuroscience of insight is an absolute hit!) and on one conference in 2019.

Learning Outcome

How much energy Product managers need to be effective at their job (spoiler, 70% and this is the highest amount among all Agile roles, Scrum Master needs only 55%, Agile Coach can be effective with 60%). Product Manager – is the most difficult role according to brain requirements.

Neuroscience of creativity – what identifies how good people are at creating non trivial ideas

Where insights come from, prerequisites and brain waves

How to improve linear decision making and help insights to become real products

Target Audience

Product Managers and Product owners, scrum Masters and everyone interested in how brain works

Prerequisites for Attendees

Scrum Basisc, general ideas as Design Thinking, PO role specifics like Backlog

schedule Submitted 1 year ago

Public Feedback

comment Suggest improvements to the Author
  • Jeremy Kriegel
    By Jeremy Kriegel  ~  11 months ago
    reply Reply

    Thank you for this proposal. I admit that I am biased more towards how to improve a situation than the diagnosis. Consider spending less time on the energy model and more on exercises or ways that people can improve their energy and make decisions. 

  • Shiv Sivaguru
    By Shiv Sivaguru  ~  1 year ago
    reply Reply

    I like these aspects of the submission, and they should be retained:

    • The importance of being ware of the neuroscience aspects to gather insights and decision making

    I think the submission could be improved by:

    • This is presently proposed as a tutorial. but the format described appears more of a talk
    • if you can clarify how the last learning outcome - of improving linear decision making - will be learnt by the audience, it will help apply these concepts in their own situations
    • Anna Obukhova
      By Anna Obukhova  ~  1 year ago
      reply Reply

      Hi, Thank you for the feedback.

      The format looks like a talk with a lot of small exercises and discussions with the audience. That is why I proposed this as a tutorial.

      How to improve linear and pull decision making and help insights to become real products - this learning outcome will be achieved by applying the data about the insight creation (there will be defined timing, like to turn on Brain's Default Network people need 23 minutes) to participant's case. This is planned as working in pairs and sharing what productivity type they have and how they can improve the idea creation mechanism using the data from the tutorial.




      • Shiv Sivaguru
        By Shiv Sivaguru  ~  11 months ago
        reply Reply

        What is the time that will be spent in activities?

        The interspersion of activities is not coming our very clearly in the session time plan.

        hence my earlier question on this being more of a talk

        as a talk, while the points are interesting, might be difficult to keep the audience engaged for 45 minutes with only theory

        • Anna Obukhova
          By Anna Obukhova  ~  11 months ago
          reply Reply

          it will be about 10 minutes of activities

          but the first one is mixed with theory - I will give a task, then people will apply this to their cases during the theory (about 15 minutes) then we will review and share the result. I measure this as 4 minutes of activity, but in fact this will take about 15-120 minutes (half of the time)

          then there will be an interactive question session with reflection - 2 minutes

          in the end then it will be a discussion in pairs - 4 minutes



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