Stop Selling Software and Start Selling Lehengas

location_city Bengaluru schedule Mar 18th 04:00 - 04:45 PM place Mysore Hall 2

In 2016 I quit a very successful career in IT which spanned multiple countries including US, Canada, Europe, UK, Singapore & India. I stopped selling software & started selling lehengas! This lead to building Koskii, an ethnic occasion wear brand for women with the learning of an 18 year IT & business career with a global context, working with highly intellectual people and applying those learnings in a local Indian context with a team that was only semi-literate in a business that sold ethnic apparel for women. In this talk, I will be sharing our story and how eventually we managed to set the ball rolling to build a successful retail chain with a vision to scale the world.

 
 

Outline/Structure of the Case Study

The story of how Koskii was built!

Applying learning from Agile Product Development world to a Brick & Mortar retail platform

Learning Outcome

  • The art of the possible - "passion" is the most powerful fuel
  • How to make a decision to quit your job to follow your heart!
  • Building a brand with "customer first" approach
  • Lightweight strategy that ties to execution
  • Getting all hand on the deck, even employees who dont know how to read & write!
  • Visibility & Gamification more powerful then incentives
  • Behaviour Driven Visual Merchandising

Target Audience

Product Managers, Product Owners, Org. Leaders

Prerequisites for Attendees

None!

schedule Submitted 3 weeks ago

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