The evolution of Customer satisfaction

"Our highest priority is to satisfy the customer..." Says the agile manifesto. But how do we achieve customer satisfaction? 
This topic has been bothering many people and organizations over the years and we have witnessed several approaches and practices to try and reach this Holy Grail.
During this session I will review the evolution of customer satisfaction, starting at the dawn of history and ending with the tools and practices of today.

I will review the tools being used by today's successful organizations and will provide some tips and advice on making sure your customers are happy.

 
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Outline/structure of the Session

- The history of customer satisfaction.

- Do's and dont's with regards to making your customer happy.

- Modern tools to enhance customer satisfaction.

Learning Outcome

Learning to keep your customers happy :)

Target Audience

Scrum masters, Product owners, managers and everyone else interested in bringing joy to his customers

schedule Submitted 2 years ago

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  • Yuval Yeret
    By Yuval Yeret  ~  2 years ago
    reply Reply

    Elad, please elaborate a bit about what to expect in this session, what will people actually learn to make their customers happier, whether you talked about this in the past and can share some slides, a blog post, or anything. If this is an experimental topic - would it fit a shorter session or even an ignite/pecha kucha talk?

    I surely relate to the topic and want to address it somehow, but currently it is too vague to bring me joy/satisfaction :-)

     

    • Elad Sofer
      By Elad Sofer  ~  2 years ago
      reply Reply

      Hi Yuval,

      This is a new idea for a presenatation that i have so i do not have any material to show and will prepare the material only when i find a "customer" :)

      I would not say this is experimental :) My plan is to do a breif review of the history of the topic starting as early as the middle ages, pointing interesting milestones in history and finising with practices used today.
      I will try and cover similarities and principles that have not changed and some that did (mostly thanks to technology).

      As this is a lot of stuff to cover, i would not like to do this in a short session.


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