Science or Stories?
Smart people are logical and objective. They (we) look at the evidence to help make the best possible decisions. We are not influenced by hype or emotion and as a result our behavior reflects the best the world has to offer. Cognitive science now tells us that these beliefs about ourselves and others (especially scientists) are wrong. All of us tend to make decisions based on intuition or emotion and then justify those decisions later with logic, a process called rationalization. The most influential element in our environment is not scientific evidence but stories. We love stories. Research shows that we are more likely to buy a product or embrace a process because of a friend, colleague, or relative and ignore evidence that might go against that decision. Are these bad things? Is there anything we can do about it? We have a long history of being influenced by stories and it has helped us survive. Linda suggests that the real answer is we need both approaches -- stories and emotion + evidence and logic. Both approaches have flaws and benefits. Linda will share examples and tell her own stories to try to convince you and try to help us do a better job of making decisions.
Outline/Structure of the Keynote
Better Decision Making
schedule Submitted 4 years ago
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I'll share my experience on how we shipped products faster using story maps and how team's focus on smaller goals than estimates / numbers / complexities helped us achieve it.
The session would give an insight on:
- Aligning team with product vision
- Shiping features fast / faster
- Better product backlog management
- Delivering without estimation
Some of our challenges / questions were:
- Are we delivering value ?
- How do we know we have delivered enough for our customers ?
- What is our priority right now ?
- Do we have a bigger picture ?
- Aligning team with product vision
- Is tracking numbers the right thing to do ?
- How fast should we ship ? What are the related challenges ?
We solved these questions / challenges first by using story maps and then removed estimation. Story map gave a clearer picture of what's planned and what's in the next customer release. Other ideas helped us easily identify when to ship and what to ship (I'll discuss more about these in the session).
Story map is a great way to collaboratively identify the features, prioritize them and create milestones. We used story maps as our card wall also. It was an interesting experience :)
No estimate helps the team focus more on goals and less on numbers. It helps the team to think more about the customers and how would they use the product and less about velocity, charts and commitment. It changes team's perspective and team starts shipping a usuable product for customers.