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    Applying Gamification Techniques in Agile

    Archana Joshi
    Archana Joshi
    Senthilkumar Rajamarthandan
    Senthilkumar Rajamarthandan
    schedule 2 years ago
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    45 mins
    Case Study


    • One of the world’s largest legal product & services provider.
    • Development and global rollout of online legal research product for law firms to efficiently provide online research and analytical capabilities.
    • Several hundred million dollar product revenue
    • 400 Team size.
    • Product Development and subsequent enhancement and support.
    • Stringent Timelines
    • Most of the team new to agile
    • 4 Timezones

    Key Challenges on "people" front:

    1. Scale up the team to use agile in short time frame
    2. Engage and motivate the team 
    3. Be a true vendor partner with the customer

    Industry analysts predict rapid adoption of gamification. By 2014, more than 70% of Global 2000 organizations will have at least one gamified application, according to Gartner, Inc. In this presentation, we would be focusing on how gamification helped us adddress the above challenges.  Concept of “gamification” was used to drive the team to embrace agile and improve employee engagement and motivation. This helped further boost the quality and increase the overall customer satisfaction across sprints and releases.